Buddy is a direct-to-consumer pet food disruptor that offers all-natural, premium pet food through a personalized digital experience.

Members of Buddy receive monthly tailored pet food orders, made from the highest quality ingredients and most nutrient-friendly manufacturing processes.

Buddy originates from Stockholm, Sweden and lives by the motto “Best Food, Best Experience”.

Alexander Retzlik – COO



"Always someone there to support you"

Maybe above all has been the feeling of community, that there is always someone there to support you. Also when we have someone moving to Stockholm they immediately get friends at SUP46 and get a bigger family than just Instabridge the moment they come here.

Become a SUP46 member

We accept startups based all over Sweden as members at SUP46 and have different types of memberships depending on the needs of your startup.

Apply now