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What it’s like to be a SUP46 member

WHAT IT’S LIKE TO BE A SUP46 MEMBER

Now that you know how to become a SUP46 member, perhaps it would be interesting to know what it means to be one? Maybe hear from a current member, someone that has been with us for long enough to have an opinion on most things SUP46? We decided to sit down with the founders of It’s My Styl, Josephine and Felicia to ask them a few questions about their SUP46 experience.

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–  Tell us a bit about your startup?

We’re running the app It’s My Styl, which is a social network for teenagers within lifestyle and fashion. The vision is to be an inspirational platform where young girls across the world can be creative and communicate about daily life with friends and likeminded. It’s My Styl is a 100% user driven community where the user both create and consume the content. We’re able to crowd-source trends among young women and can deliver deeper insights and niched target groups.

We’re a team of four based in Stockholm with a passion for building an excellent product for this new digital generation.

– Why did you first apply to become a SUP46 member?

We applied because we heard about “this cool place” which just had opened and were supporting awesome startups. We’re originally from Kalmar and moved to Stockholm because of the need for a community that could contribute with a location and an awesome network.

– What benefits have you experienced from sitting at SUP46?

The SUP46 community and network have been extremely important and beneficial for us, everyone is very helpful and want you to succeed. All from investor relations, media coverage, tech events and of course – a bunch of new friends!

– In what way do you interact with other people at SUP46?

We have not only gotten new friends in the SUP46-community, but have also been able to get new business partners. We’re for instance using 46Elks sms-service so our users can easily login and reset their password with their phone number. We’ve also collaborated with the Influencer marketing startup Beatly that helped us with a campaign to reach our target group in social media!

Also, you’ll always find interesting tech people, students and companies at SUP46’s monthly event Happy Hours, which is open for everyone, not just members.

– What are you aiming to accomplish within the next six months?

We want to close our ongoing seed-round and expand our team with one UX designer.

A lot of fun things are also going to happen on the product side! The app is going to get a whole new look AND soon we’re launching on Android where actually 50% of our target group is – so we’re hoping to be ready for a nice growth curve in the beginning of next year!

The majority of our stylistas are from Sweden today but we can see that the Finnish users is going to increase with 10% within these coming 6 months as well.

– Do you think being part of SUP46 will help you in reaching this?

Definitely, we’ve already gotten great investor leads from the SUP46 network!

– What is SUP46 to you in one word?

Second home.

It’s My Styl are also one of the startups joining us from Sweden on our next #NordicMade trip, at which we are visiting New York for the third consecutive year. Ringing NASDAQ’s opening bell, a pitch night with local investors and media as well as community building activities for all the Nordic startups and much more is on the agenda.

If you want to know more about a startup membership at SUP46, don’t hesitate to contact our Membership Manager Lukas.


How to know you should startup

How to know you should startup (w HappyTail)

Have you ever had the urge to break free and start your own company but feel unsure of whether or not startup life is for you? We asked Maja and Katharina – the founders of HappyTail, one of our members – a few questions about their thoughts on starting and building a scalable startup. Hopefully their input can be of help and answer some of the questions you might have about starting out.

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– Firstly, please tell us a bit about your startup.
HappyTail matches dog lovers locally. It is a fun and social network for people sharing the same interest: dogs! In the app you can easily find dog friends and dog sitters as well as dog friendly places nearby or join social walks in your neighbourhood.
The problem we see today is that dog lovers with common interests such as breeding, agility, social walks or mutual benefits – say you need dog sitter or want to borrow dog – can’t get in touch easily today.
We are solving the problem with a fun and social network based on location.

– How did you know you wanted to start your own company?
We have always been inspired by great ideas – especially when we see a need on the market but no solution for it – and if this is the case, then you have to go and fix it yourself!

– Do you have a routine of some sort to create order in the normally quite versatile startup life?
Yes, of course! We have weekly to do’s that we have split among the different team members and that we follow up each week. It helps to focus on the most important tasks and to see and evaluate our progress.
In addition we always start the week with looking through what else needs to be done and when and who we will do those tasks.
Maja: I personally exercise regularly, once a week with a trainer and the other days I keep active with cycling, running and power walking. For me it is important to eat healthy and combined with my daily exercises, it gives me the energy I need to feel good in the otherwise very stressful startup world.

– What is the best thing about running your own company?
You can work with something that you love. You can be a part of changing the future and making the world a better place 🙂

– What is the best thing about being female founders of a startup?
We stick out, there are not that many female founders in the tech startup scene (yet)!

– If someone reading this has thoughts or plans to start their own company, what would you say they should start with?
Find the right team that fills the necessary skills to get started without the need to have an investment in place.
It is important to check your own network first, because the longer you have known the person to join your team the better 🙂 But of course there are other ways as well, for example your friends’ networks or more formal networking events where you can find for example tech people. It is always important though to get a reference from a person you trust!

– How does one find a co-founder?
This part is really hard! You need to find someone that complements you and at the same time believes in the same vision as you. You should be able to trust each other and work well together, so the optimal situation would be that you have known this person for a long time, maybe have done some projects together and know that you can endure hard times together!

– What are the three things you wish someone had told you before starting up?
Most things we were told, but it’s hard to take in when you haven’t experienced it yourself. But what can be a challenge is:
1. Everything takes much longer than you think and also cost much more, you should multiply estimated time and money with 3 when planning your roadmap
2. It takes time to build the perfect team, because there are many components that are “more important” than a persons skills, for example passion AND personality. Don’t rush when building your team, it might be more costly in the end if you employ the “wrong” person
3. Try to get your legal papers and shareholder agreements in place as soon as possible, it can be harder and more time consuming to do this later on in the process

Do you have further questions or has this perhaps sparked an idea or two? Look out for the next SUP46 FemTech event, a great opportunity to meet and network with entrepreneurs and other women in tech. It will take place in our event space on June 20 and we will soon publish all the information here. You can also take a look at one of our previous FemTech events here.

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