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How Clustertruck generated $400 000 in sales pre-launch

HOW CLUSTERTRUCK REACHED $400 000 IN SALES – BEFORE LAUNCH 

Our member Landfall Games release their new game Clustertruck today. If you are a gamer chances are pretty high that you already know of it – and are pretty excited about today. It has been reviewed by just about every major youtuber, with the most viewed video reaching 5.5 million views. The 350 000 sign-ups and 200 000 wishlists they have gathered on Steam has generated $400 000 in sales during two weeks, and this is all before even launching the game.

The official launch date is today and we took the opportunity to ask their programmer Petter some questions about Clustertruck and how they managed to create such a big interest in the game.

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  • Tell us more about Landfall Games and ClusterTruck!

Clustertruck is a 3D platformer no one knew they wanted and still don’t understand why. You do little more than jumping on trucks, trying for the life of you to not fall off as they crash into shit and everything from lasers, hammers and even Satan tries to get you.

Landfall games consist of Philip, Wilhelm and Petter. Philip and Wilhelm met in high school and are both prodigy geniuses that by the age of 20 had released two financially successful games, something unheard of. Petter has a longer history in the industry and have been part of seven commercial projects. The three of us have been working full time on Clustertruck since October 2015 after its prototype had gathered a lot of attention in new media. 

  • What have you done so far pre-launch to get the game out there?

We focus a lot on new media and for a while you could daily find new gifs of what we were doing all over reddit and imgur. Come February we also released an alpha for free, with the nature of the game being viral this quickly became of a huge hit on youtube and Twitch – the coverage was amazing! We also woke up on April 1st and thought of a fun spoof that turned out to become one of the top 5 April fools marketing ploys of that year. After that we kept quiet of the game until just a week before release. 

  • What has the feedback been like from the gaming community?

The response has been good so far! The community seems to like it, youtubers seem to like it. We have around 350 000 sign-ups for the game and 200 000 wishlists on Steam. Just about every major youtuber has covered the game so far with the most viewed video reaching 5.5 million views. Pre-purchase have generated around $400 000 in sales during its two weeks. 

  • Why do you think it’s been so warmly welcomed?

It’s an amazing game. We have constantly been working with the feedback of our huge community in the back of the our head.

  • With a start like this, where do you think the limit is?

We hope to make a stupid amount of cash so we can expand the company for the next game. We hope there is no limit, we’d like to see Landfall Games grow into a legendary company such as Blizzard.

  • What’s the next step for Landfall Games?

After Clustertruck we are hiring some very talented people for our next game Totally Accurate Battle Simulator, which is already looking to be a much much much bigger hit than Clustertruck was. We are looking to release it sometime during summer 2017, preferably close the season finale of Game of Thrones. So if someone knows some crazy talented 3D artists, let us know 🙂 We could also probably need help answering emails…

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Meet the team – Colin

MEET THE SUP46 TEAM – COLIN

Ever wondered how we manage to keep an office of roughly 250 people running? It all comes down to the person in our core team that heads up the title of Service Coordinator, his name is Colin. He is in charge of making sure the walls are intact, the coffee keeps flowing, that we are as safe as we can possibly be and basically a hundred or so additional, equally important tasks. To his help he has a team of volunteering Service Interns that he manages.

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  • How did you end up at SUP46? 

Most of my previous work experience has revolved around administrative support roles in law firms and consulting businesses, but I have a very diverse skill-set and have worked in landscaping, restaurants, pool management and a little carpentry too. I honestly didn’t have much experience with, or knowledge of the startup world, but now that I’m being exposed to it I am completely intrigued. Having so many bright, motivated and passionate people in one place is an absolute goldmine.

I moved to Stockholm to be with my then girlfriend, now fiancé Paula. I had been in Sweden for about 4 months and had been applying for every job under the sun. It’s not an easy job market when you aren’t fluent in Swedish, and it can be a bit daunting. When I came across the posting for the Service Coordinator, however, I thought it really described me to a T and I got excited about the prospect immediately. I came in for my first interview and found the lobby full of people drinking beer and playing a foosball tournament and thought to myself: “I sure hope this is the right place.” I hadn’t heard about SUP46 before then, but the more I learn every day, the more fortunate I feel to be part of this team.

  • What does your role at SUP46 entitle?

As Service Coordinator, I am in charge of office practicalities, i.e. keeping the place running smoothly. That covers everything from keeping the coffee flowing, to security, fire safety, handyman stuff, cleaning, managing interns and quite a bit of administrative work as well. Please let me know if there is anything that needs to be fixed, could be potentially dangerous, or is simply an inconvenience. Being that the company and office are relatively new, I think there is always room for improvement redesign and evolution.

  • What do you like best about your job? 

It’s very busy. I think that a job that keeps one from watching the clock is important. I am really beginning to enjoy the challenge of prioritizing tasks in order to maintain the office and keep everything in good working order. Besides that, as I previously said, I get to work with incredible people. The SUP46 staff are all wonderfully friendly and welcoming, and the members are an amazing group of people as well. It’s also nice to have a job where you can get up from your computer and swing a hammer for a while. Most people don’t get the chance to do both.

  • If you were starting your own scalable business tomorrow, what would it be all about?

I’m very interested in indoor factory farming. I believe it’s the future of agriculture, and ecologically and economically, it’s is one way to feed the masses without destroying the environment. Indoor farms reduce water use drastically, remove the need for pesticides and as they can be built in metropolitan areas, the food can be delivered directly without the need for a lot of trucks. Obviously this is a large scale business which is already being implemented, but I find it fascinating.

  • What is SUP46 to you in one word?

Tribe!

 

If you want to be part of SUP46’s insanely awesome team of Service Interns, helping out in making the days run smoothly for our members – thus getting to know some of the most promising startups in Sweden – you can read more and apply here.

 


The Stockholm Investment Landscape

THE STOCKHOLM INVESTMENT LANDSCAPE

This infographic from The Nordic Web gives you a nice overview of the state of the investment landscape in Stockholm. Did you for instance know that during H1 2016, Stockholm based startups had already raised $1.2B – thereby surpassing the total of investments made during the whole of 2015.

We are extra happy to be able to announce that SUP46’s members follow suit by surpassing $31M during the summer, the same amount that they raised during the whole of 2015!

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How to become a SUP46 member

HOW TO BECOME A SUP46 MEMBER
One question we receive quite often is how one becomes a SUP46 startup member. So we thought we would take the opportunity to tell you a bit about our screening process and what we look for when we consider companies.

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STEP 1

To start off, every month we receive around 20 membership applications, they come in through our website where applicants have filled in our pre-screening form. These are screened by our Membership Manager and any applications from non-tech or non-startup companies are rejected straight away.

STEP 2

All other applications proceed to the second stage, in which each startup receives a full application form with more extensive questions. Once this is sent in, it is shared with SUP46’s Screening Jury, which includes representatives from our partners, investors and mentors. The Screening Jury considers all incoming applications and gives input on each case, bearing our criteria in mind:

  • Post-launch, traction and proof of concept
  • Scalable business with large market potential and global ambitions
  • Great team with winner attitude
  • Financial “stability” with 6-12 months runway
  • Interest in contributing to SUP46 community
  • Relevant recommendations / references / endorsements
  • Industries: Internet, mobile, media, gaming and IoT

STEP 3

Our Membership Manager looks at the feedback from our Screening Jury and decides whether or not to invite the startup for a personal interview or reject the application. This interview is the third stage in the process and is used for follow-up questions, to get to know the team on a personal level and also to give the startup a chance to ask any questions they might have.

STEP 4

After the interview, references are taken and the Membership Manager finally makes a decision on whether or not to accept the startup as a member or not.

Sometimes we receive recommendations from people we trust in our network for potential members. This can result in a fast-track application for the startup, although this is not the norm.

Only the most exciting and innovative companies, roughly 10% of all applications, are accepted into the SUP46 community.

THEN WHAT?

Once accepted you get the opportunity to tap into our network of world-class investors, partners, service providers and advisors. You are granted a results-based membership spanning over 12 months and will have regular check-point meetings with both our Membership Manager and Community Manager. This way we can ensure we stay updated on your progress and are able to do everything we can in order for you to grow as you set out.

Everything you need to know about our different types of memberships and the application form can be found here.

If you have any additional questions, feel free to reach out to our Membership Manager Lukas!

 


Meet the team – Petra

MEET THE SUP46 TEAM – PETRA

SUP46 is first and foremost a member-based community for Sweden’s next startup stars. Our 50+ startup members are offered competitive advantage through a world-class ecosystem of investors, partners and advisors. More than 500 people are in one way or another involved in our network and to properly be able to take advantage of the opportunities that creates, there need to be someone keeping track of it all, right? Absolutely right.

Meet our Community Manager Petra!

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  • How did you end up at SUP46?

I have always been interested in the startup scene with its passionate and driven believers. And it’s both the inside and the outside that interests me, meaning that I’m as passionate of an entrepreneur set out to start and develop my own business to conquer the world, as helping others do the same.

So, I consider myself very lucky to have a background in both running my own business as well as helping other startups and small companies grow (mainly through business and market strategy consulting projects).

As I was moving back to Sweden from Los Angeles in Fall 2015, I started to map out the Swedish startup landscape and soon realized that SUP46 was the place to be. I kept my eyes open until an opening came, applied for it and can now proud myself of saying that I’m part of one of the best ecosystems in the world. Ultimately, my passion for the startup scene and my desire to help startups at a larger scale was what led me to SUP46, and I’m super happy to be able to do what I love.

  • What does your role at SUP46 entitle?

In my role as the Community Manager I manage the whole SUP46 Community 😉 That means I take care of all the members of the Community, including Startup Companies, Partners, Sponsors, Investor Members, our Global Friends and Mentors.

My main responsibility is to make sure that everyone has what they need to be able to do their job even better and succeed! How I do that is mostly by connecting people/companies who can benefit from each other or each other’s services. It can be by matching investors with startups in the right stage of fundraising, or making sure our startups benefit from our partner’s expertise in financing, legal advice, IT services, strategic decisions, etc. It can also be by connecting the startups with each other to open up for knowledge exchange within the community (there’s a lot of knowledge here, trust me!), or finding and making external deals and talent that our members are looking for accessible.

To make this happen, I regularly organize workshops, seminars, 1-1 meetings, Office Hours, mentorship meet-ups and other formal and informal events and activities. Lastly, I’m responsible for the internal communication so if you want to get in contact with our members for any reason, you’re welcome to reach out to me!

  • What do you like most about your job?

Everyone in the SUP46 Community is very open and friendly and willing to contribute with what they can, I think that’s what I enjoy the most with SUP46. It makes my job of creating a powerful community so much easier!

What really makes my day is when someone comes up to me and thanks me for something I helped them with (a great introduction, a new connection, a meeting that I facilitated, etc), it really is the best feeling and makes me confident that I contribute to the development of our members.

And of course, all the new connections and great people I get to meet from all around the world is an enormous bonus of working at SUP46!

  • If you were starting your own scalable business tomorrow, what would it be all about?

There are soo many interesting fields (which is another benefit of working at SUP46, that I get to be part of many different things). I get super excited about everything that makes it easier for people/businesses to progress, improve and create the life they want, ultimately reaching their goals. I think where we’re heading within AI and VR will be very interesting to see.

Outside of SUP46 I’m also part of a project that connects exceptionally skilled and innovative students with startup projects and I see a lot of interesting opportunities here. Although there are cooler and bigger stuff that can be done, I think the way we work is changing fast and I find it interesting to work on solutions for being part of forming how the new workspace will look.

  • What is SUP46 to you in one word?

Possibilities! We are committed to providing the best environment to unlock new opportunities for our members to succeed.  

Want to know more about our community? Take a look at this infographic on our member’s progress during 2015.


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