sthlmtech

Four reasons why MTG invested in InnoGames

WHY MTG INVESTED IN INNOGAMES, AND WHAT COMES NEXT

We just invested in a games company. We’d never done that before. But it probably won’t be the last time.

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A few weeks ago, we took a 35% stake in InnoGames, an online games developer and publisher. We have an option to go up to 51% next year, and to increase our shareholding even further over time.

But don’t you guys work in TV? Yep, we do. We’re super-proud of our broadcasting business, which has the industry’s largest content portfolio and delivers multi-screen experiences to viewers across Europe. What we’re doing with InnoGames is part of MTG’s strategy to transform into a leading digital entertainment provider.

We’re already the world’s biggest esports company – our ESL and DreamHack businesses will engage over 250 million fans in 2016. At the same time, our multi-platform networks (MPNs) Zoomin.TV and Splay generate 2.5 billion online views every month, 25% of which relate to gaming content.

So you could say gaming is a thread that already runs through our digital portfolio. It’s a multi-billion-dollar industry, with more than 2 billion players worldwide. For us, it therefore makes perfect sense to add gaming as our third digital entertainment vertical alongside esports and MPNs, giving us huge opportunities to create cross-promotions and synergies.

We will continue investing in all these areas. Of course, there are a whole bunch of games companies around – including some great ones at SUP46. Here are four reasons why we made InnoGames our first move in this space:

  1. Amazing games. InnoGames’ titles such as Elvenar, Grepolis and Forge of Empires have generated more than 150 million registered players.
  2. A proven financial track record. InnoGames has been profitable from year one and margins are high and stable. The company’s revenues have grown 20% every year for the last three years, and should hit EUR 125 million in 2016.
  3. A sustainable model. InnoGames operates a 100% free-to-play model with revenues coming from in-game purchasing. It develops multiple cross-platform titles, rather than a single blockbuster. And the games constantly evolve, keeping players engaged for years.
  4. Successful in mobile. Mobile is the fastest growing gaming segment, thanks to large audiences and more paying players. Today, 50% of InnoGames’ new users register on mobile platforms, and the company has some really exciting mobile-only titles in development.

All these things were really important in our decision – but don’t take this as an exhaustive checklist. As an entrepreneur myself, I know that the most successful start-ups are often those that break the rules completely.

Every rule, that is, except one.

Whatever your business, you have to love what you do. It’s about feeling an urgent hunger to disrupt everything – you wake up each morning wanting to change the world.

Passion, in other words, is at the heart of the entrepreneurial spirit. InnoGames has it. MTG has it. And so do the companies in which we’ll invest next.

/Arnd Benninghoff, CEO at MTGx

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Launching TheHub.se

SUP46 & DANSKE BANK LAUNCH THEHUB

Want to find your perfect Swedish startup match? Last week we launched TheHub.se together with Danske Bank. TheHub lets you figure out who the Swedish startups are, where they are based and what positions they are hiring for!

The aim with this open digital platform is to create visibility for all Swedish startups. This way we hope to assist them in recruiting talent, finding and contacting investors as well as offering them best practice tools and templates that most startups need. We are one week post-launch and there are currently more than 150 startup profiles and 70 investor profiles registered and more than 100 open positions have been posted by startups from all over the country.

See what Sabina Wizander, Investment Manager at Creandum and Johan Attby, Founder of Fishbrain think about TheHub.se!

 

A special thanks to our trusted partners Minc and Malmö Startups in Malmö, G-lab21 in Gothenburg, LEAD in Linköping and Norrköping and Base10 in Uppsala. Happy to have you onboard supporting the initiative : )

 

At the same time as launching TheHub.se, Danske Bank also joined SUP46 as a Silver Sponsor!

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What it’s like to be a SUP46 member

WHAT IT’S LIKE TO BE A SUP46 MEMBER

Now that you know how to become a SUP46 member, perhaps it would be interesting to know what it means to be one? Maybe hear from a current member, someone that has been with us for long enough to have an opinion on most things SUP46? We decided to sit down with the founders of It’s My Styl, Josephine and Felicia to ask them a few questions about their SUP46 experience.

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–  Tell us a bit about your startup?

We’re running the app It’s My Styl, which is a social network for teenagers within lifestyle and fashion. The vision is to be an inspirational platform where young girls across the world can be creative and communicate about daily life with friends and likeminded. It’s My Styl is a 100% user driven community where the user both create and consume the content. We’re able to crowd-source trends among young women and can deliver deeper insights and niched target groups.

We’re a team of four based in Stockholm with a passion for building an excellent product for this new digital generation.

– Why did you first apply to become a SUP46 member?

We applied because we heard about “this cool place” which just had opened and were supporting awesome startups. We’re originally from Kalmar and moved to Stockholm because of the need for a community that could contribute with a location and an awesome network.

– What benefits have you experienced from sitting at SUP46?

The SUP46 community and network have been extremely important and beneficial for us, everyone is very helpful and want you to succeed. All from investor relations, media coverage, tech events and of course – a bunch of new friends!

– In what way do you interact with other people at SUP46?

We have not only gotten new friends in the SUP46-community, but have also been able to get new business partners. We’re for instance using 46Elks sms-service so our users can easily login and reset their password with their phone number. We’ve also collaborated with the Influencer marketing startup Beatly that helped us with a campaign to reach our target group in social media!

Also, you’ll always find interesting tech people, students and companies at SUP46’s monthly event Happy Hours, which is open for everyone, not just members.

– What are you aiming to accomplish within the next six months?

We want to close our ongoing seed-round and expand our team with one UX designer.

A lot of fun things are also going to happen on the product side! The app is going to get a whole new look AND soon we’re launching on Android where actually 50% of our target group is – so we’re hoping to be ready for a nice growth curve in the beginning of next year!

The majority of our stylistas are from Sweden today but we can see that the Finnish users is going to increase with 10% within these coming 6 months as well.

– Do you think being part of SUP46 will help you in reaching this?

Definitely, we’ve already gotten great investor leads from the SUP46 network!

– What is SUP46 to you in one word?

Second home.

It’s My Styl are also one of the startups joining us from Sweden on our next #NordicMade trip, at which we are visiting New York for the third consecutive year. Ringing NASDAQ’s opening bell, a pitch night with local investors and media as well as community building activities for all the Nordic startups and much more is on the agenda.

If you want to know more about a startup membership at SUP46, don’t hesitate to contact our Membership Manager Lukas.


How Clustertruck generated $400 000 in sales pre-launch

HOW CLUSTERTRUCK REACHED $400 000 IN SALES – BEFORE LAUNCH 

Our member Landfall Games release their new game Clustertruck today. If you are a gamer chances are pretty high that you already know of it – and are pretty excited about today. It has been reviewed by just about every major youtuber, with the most viewed video reaching 5.5 million views. The 350 000 sign-ups and 200 000 wishlists they have gathered on Steam has generated $400 000 in sales during two weeks, and this is all before even launching the game.

The official launch date is today and we took the opportunity to ask their programmer Petter some questions about Clustertruck and how they managed to create such a big interest in the game.

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  • Tell us more about Landfall Games and ClusterTruck!

Clustertruck is a 3D platformer no one knew they wanted and still don’t understand why. You do little more than jumping on trucks, trying for the life of you to not fall off as they crash into shit and everything from lasers, hammers and even Satan tries to get you.

Landfall games consist of Philip, Wilhelm and Petter. Philip and Wilhelm met in high school and are both prodigy geniuses that by the age of 20 had released two financially successful games, something unheard of. Petter has a longer history in the industry and have been part of seven commercial projects. The three of us have been working full time on Clustertruck since October 2015 after its prototype had gathered a lot of attention in new media. 

  • What have you done so far pre-launch to get the game out there?

We focus a lot on new media and for a while you could daily find new gifs of what we were doing all over reddit and imgur. Come February we also released an alpha for free, with the nature of the game being viral this quickly became of a huge hit on youtube and Twitch – the coverage was amazing! We also woke up on April 1st and thought of a fun spoof that turned out to become one of the top 5 April fools marketing ploys of that year. After that we kept quiet of the game until just a week before release. 

  • What has the feedback been like from the gaming community?

The response has been good so far! The community seems to like it, youtubers seem to like it. We have around 350 000 sign-ups for the game and 200 000 wishlists on Steam. Just about every major youtuber has covered the game so far with the most viewed video reaching 5.5 million views. Pre-purchase have generated around $400 000 in sales during its two weeks. 

  • Why do you think it’s been so warmly welcomed?

It’s an amazing game. We have constantly been working with the feedback of our huge community in the back of the our head.

  • With a start like this, where do you think the limit is?

We hope to make a stupid amount of cash so we can expand the company for the next game. We hope there is no limit, we’d like to see Landfall Games grow into a legendary company such as Blizzard.

  • What’s the next step for Landfall Games?

After Clustertruck we are hiring some very talented people for our next game Totally Accurate Battle Simulator, which is already looking to be a much much much bigger hit than Clustertruck was. We are looking to release it sometime during summer 2017, preferably close the season finale of Game of Thrones. So if someone knows some crazy talented 3D artists, let us know 🙂 We could also probably need help answering emails…

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Job Board Alert

Work at a SUP46 startup – Detectify

Dreaming of becoming part of the startup scene? If spending your days with hard-working and extremely driven people trying to change the world appeals to you, then all you need to do is find the right fit. Our member Detectify is currently looking for a Sales Representative. Perhaps that is the team and product for you?

More open positions with SUP46’s members can be found on our Job Board.

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  • What is Detectify all about?

Detectify is a web security startup founded by a group of top ranked whitehat hackers. The company was born from the simple idea that the internet was broken. The service continuously monitors your website’s security status and reports back with issues. The idea is to help developers deploy safer code and make companies work preventive with security. In short; Detectify monitors your security so that you can focus on web development and building awesome products.

  • What is it like working at Detectify?

Detectify was founded by some of the world’s best security researchers and we aim to bring in people with the same set of passion and competence, whether they work in marketing, sales or tech. Our employees are from all over the world – and we all share a passion for making the internet a safer place, creating out of the ordinary customer experiences and wanting to learn new things.

  • What sort of person are you hoping to see in this position?

Sales representative – We need to extend our sales team with an individual who loves establishing relations with new customers. Someone who isn’t afraid to make calls, schedule meetings and helping customer get started in the right way.

Detectify is a global company and our customers are spread all over the world, so good knowledge in English is a must. We believe that you have a few years of experience as a sales representative, preferably for another SaaS startup. Or perhaps you just have the right skill set to let Detectify be your first job.

  • What are you hoping to accomplish with the help of this new person?

We’re looking for someone who will add even more successful companies to the list of already existing customers such as Trello, King, Trustpilot, Le Monde and many, many, more.

  • You were also recently part of our joint Demo Day with 500 Nordics, pitching to 100 international investors – what was that experience like?

Great event with many interesting people in the room, both the pitching companies and the investors. Thank you for the opportunity to participate! We are always looking for people to join our team. Do you think you have what it takes and would like to be one of us? Check out our career page

 

Think this job could be for you or someone you know? Read more about the position and apply here.

 

 

 


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