community

Meet the team – Petra

MEET THE SUP46 TEAM – PETRA

SUP46 is first and foremost a member-based community for Sweden’s next startup stars. Our 50+ startup members are offered competitive advantage through a world-class ecosystem of investors, partners and advisors. More than 500 people are in one way or another involved in our network and to properly be able to take advantage of the opportunities that creates, there need to be someone keeping track of it all, right? Absolutely right.

Meet our Community Manager Petra!

petra sundell

  • How did you end up at SUP46?

I have always been interested in the startup scene with its passionate and driven believers. And it’s both the inside and the outside that interests me, meaning that I’m as passionate of an entrepreneur set out to start and develop my own business to conquer the world, as helping others do the same.

So, I consider myself very lucky to have a background in both running my own business as well as helping other startups and small companies grow (mainly through business and market strategy consulting projects).

As I was moving back to Sweden from Los Angeles in Fall 2015, I started to map out the Swedish startup landscape and soon realized that SUP46 was the place to be. I kept my eyes open until an opening came, applied for it and can now proud myself of saying that I’m part of one of the best ecosystems in the world. Ultimately, my passion for the startup scene and my desire to help startups at a larger scale was what led me to SUP46, and I’m super happy to be able to do what I love.

  • What does your role at SUP46 entitle?

In my role as the Community Manager I manage the whole SUP46 Community 😉 That means I take care of all the members of the Community, including Startup Companies, Partners, Sponsors, Investor Members, our Global Friends and Mentors.

My main responsibility is to make sure that everyone has what they need to be able to do their job even better and succeed! How I do that is mostly by connecting people/companies who can benefit from each other or each other’s services. It can be by matching investors with startups in the right stage of fundraising, or making sure our startups benefit from our partner’s expertise in financing, legal advice, IT services, strategic decisions, etc. It can also be by connecting the startups with each other to open up for knowledge exchange within the community (there’s a lot of knowledge here, trust me!), or finding and making external deals and talent that our members are looking for accessible.

To make this happen, I regularly organize workshops, seminars, 1-1 meetings, Office Hours, mentorship meet-ups and other formal and informal events and activities. Lastly, I’m responsible for the internal communication so if you want to get in contact with our members for any reason, you’re welcome to reach out to me!

  • What do you like most about your job?

Everyone in the SUP46 Community is very open and friendly and willing to contribute with what they can, I think that’s what I enjoy the most with SUP46. It makes my job of creating a powerful community so much easier!

What really makes my day is when someone comes up to me and thanks me for something I helped them with (a great introduction, a new connection, a meeting that I facilitated, etc), it really is the best feeling and makes me confident that I contribute to the development of our members.

And of course, all the new connections and great people I get to meet from all around the world is an enormous bonus of working at SUP46!

  • If you were starting your own scalable business tomorrow, what would it be all about?

There are soo many interesting fields (which is another benefit of working at SUP46, that I get to be part of many different things). I get super excited about everything that makes it easier for people/businesses to progress, improve and create the life they want, ultimately reaching their goals. I think where we’re heading within AI and VR will be very interesting to see.

Outside of SUP46 I’m also part of a project that connects exceptionally skilled and innovative students with startup projects and I see a lot of interesting opportunities here. Although there are cooler and bigger stuff that can be done, I think the way we work is changing fast and I find it interesting to work on solutions for being part of forming how the new workspace will look.

  • What is SUP46 to you in one word?

Possibilities! We are committed to providing the best environment to unlock new opportunities for our members to succeed.  

Want to know more about our community? Take a look at this infographic on our member’s progress during 2015.


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