Meet the members – Elsa from Karma

Meet the members – Elsa from Karma

Elsa Bernadotte is COO and co-founder of Karma  – a social enterprise decided to reducing food waste in the restaurant and grocery store industry. They create a new way for retailers to make their food waste valuable by selling it at the end of the day rather than throwing it away. The users buy the meals with their phone as take-away, and get great restaurant food for half price.

The Karma team with Elsa in the middle

– Karma was founded in September 2015, how much food have you saved so far?

Almost 15.000kg!

– What other markets are you looking at? How is the competition in Sweden and the Nordics?

Food waste is a global issue where more or less every other country is in need of a solution like Karma so there are many markets that’s interesting for us. Our goal is to keep on growing and expanding internationally as fast as we’ve done here in Sweden, while still keeping our focus and maintaining the quality for the users. That being said, I can’t reveal more than that exciting things are in the pipeline 😉

– In what phase did you become SUP46 members? You had your office at SUP46 for a year and you moved out a few months ago. What do you think was best thing with having your office at SUP46?

It was very early days for Karma where we had an early prototype of the app but it was mainly an idea at that point in time. The best thing with having our office at SUP46 was being exposed to such a dynamic environment of various ecosystem actors such as smart entrepreneurs, investors and potential business partners.

– What has happened since you moved out from SUP46 end of January this year?

We’ve grown rapidly with double digits month to month, expanded from Stockholm to 20 other Swedish cities, entered the grocery store segment, signed partnerships with the chains ICA Gruppen, Scandic Hotels and Nordic Choice Hotels and now have over 90.000 users saving food on a daily basis.

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