Go Africa

How to succeed with business in Sub-Saharan Africa

Go Africa is an internationalization project aiming to provide inspiration, knowledge, network and support to small Swedish growth companies that want to explore business opportunities in sub-Saharan Africa. Go Africa is organised and led by Sting (Stockholm Innovation & Growth) in partnership with Inclusive Business Sweden, Swecare and Rise, and with financing from Tillväxtverket. You can read more about Go Africa here: www.sting.co/goafrica

The Go Africa project has been running for two years (2016-2017) and is soon coming to an end. This is the concluding conference where “Africapreneurs”, project partners and other experts will share their stories, experiences, advice and learnings, hoping to inspire more small Swedish companies to move forward with exploring business opportunities in sub-Saharan Africa.  

Whether you are just curious to learn about one of the most exciting continents for the future, or are already pursuing business opportunities in sub-Saharan Africa and want to network, share experiences and learn from other entrepreneurs, this is the conference and meeting place for you.
The conference is free of charge and open to anyone interested.



09:00-09:10Welcome & warm-up quiz about Africa 
09.10-09.30Why Africa? Flemming Sörensen, Africa Innovation Network
09:30-09.50Learnings from the Go Africa Project Karin Ruiz, Sting
09:50-10:20Stories and pitches from the five Go Africa entrepreneurs AsaDuru, Globhe, GreenWater, Red Flash Mobile, ReStock
10:20-10:50Coffee break & Networking
10:50-11:10How to succeed as a foreign startup in SSA? Gbenga Ajayi, Google EMEA, Startup & VC Advisor
11:10-11:30My experiences from starting and growing startups in East Africa Iliana Björling Lindeberg, Serial Digital Entrepreneur
11:30-11:50Q&A with Go Africa Panel
11:50-12:00Concluding remarks and way forward


More about the program and the speakers

Moderators: Karin Ruiz, Sting & Lorah Njagi, Inclusive Business Sweden
Karin and Lorah will open the conference and  kick off with a quiz about  Africa.
Karin is a Business Coach with Sting focusing on sustainability, health and social innovation, and Go Africa Program Leader. She has extensive experience from business development in Asia and Africa and over 20 years as CEO and senior executive in various startup companies, multinational corporations and government agencies covering a range of industries and sectors. Among other things she was CEO of Peepoople for five years with operations and projects in various  African markets and she has been an advisor to social entrepreneurs in Uganda and Nigeria.
Lorah is a Project Manager with Inclusive Business Sweden and works primarily with projects in East Africa. She is from Nairobi Kenya, and moved to Sweden in 2015 after completing her MBA in Copenhagen Denmark. Before moving to Sweden Lorah worked with Business Sweden (Exportrådet) in Nairobi, supporting Swedish companies to establish presence in the Kenya, Tanzania, Uganda, Rwanda and Ethiopia. She has also worked with microfinance and trade finance instruments in the banking sector in Kenya.
Megatrends, opportunities, success factors and risks doing business in sub-Saharan Africa 
Flemming Sørensen, Founder of Africa Innovation Network and CEO and Partner at Nordekon
When it comes to business in Africa, Flemming is considered to be one of the most knowledgeable and inspiring persons to go to. In 2003 he started AFRICA INNOVATION NETWORK which today is Denmark’s first and largest nationwide business network of interests and investments in Africa. They are in contact with over 1000 stakeholders and companies with an interest in Africa each year. AFRICA INNOVATION NETWORK  consists of companies from all industries, educational institutions, ministries, authorities, NGOs, Investmentfond for Developing Countries, Denmarks Export Credit Agency, The Trade Council, various trade associations, Danida and the resident African ambassadors etc. They are also publishing the digital  B2Africa Magazine which is a magazine focusing solely on Nordic companies’ stories from Africa. In 2017 Flemming started up AFRICA INNOVATION NETWORK in Finland.
 What have we done, what have we achieved and what have we learnt? 
 Karin Ruiz, Sting 
Karin will give an overview of what Go Africa has done, what the project has achieved and share key learnings. Go Africa has visited tech hubs in Nairobi, Dar-es-Salaam, Lagos, Kigali and Kampala and SHE will share findings from these visits and conclusions on tech hubs as soft landing places for Swedish SMEs entering Africa. Karin will also present the key findings from the evaluation of the Go Africa program and invite the Go Africa Partners – Inclusive Business Sweden, Rise and Swecare – to share their views.
 Lorah Njagi, Project Manager, Inclusive Business Sweden 
 Adam Edström, International Affairs / Innovation Coach, Rise 
 Anna Riby, Project Manager, Swecare
Moderator: Lorah Njagi, Inclusive Business Sweden
Q&A with the five companies participating in the Sting Go Africa program. The five entrepreneurs will share their experiences from doing business in Sub-Saharan Africa with highlights, challenges, learnings and their best advice to other entrepreneurs.
They will also present one main need or challenge that they are currently facing and during the coffee break they will have one table each to crowd-source advice and input from the audience to help them address their challenges.
 Helena Samsiœ, Founder and CEO of Globhe 
 Mohamed Bedri, Founder and CEO of AsaDuru 
 Annika Johansson, Founder and CEO of Green Business Teams 
 Hans Becker, Founder and CEO of RedFlash 
 Fiona Hazell, Founder and CEO of ReStock 
Gbenga Ajayi, Telco Senior Account Manager Google EMEA, African Tech Enthusiast and Startup/VC Advisor
Gbenga is originally from Nigeria and an African Tech Enthusiast and Startup and VC Advisor. He has been involved in many African startups, among other things as an Investment Advisor to 500 Startups in West Africa, and serving on the board of various startups that are targeting Sub-saharan Africa. Since 2014 he is at Google EMEA HQ where he manages the largest Telco accounts across all of Sub-saharan Africa. Gbenga will talk about “How to succeed as a Swedish startup in Sub-saharan Africa”, including dos and don’ts, how to establish collaborations with telcos, where and how to start and what markets to avoid.
 Iliana Björling Lindeberg, Serial Digital Entrepreneur based in Uganda, Co-founder of EatOut 
Iliana is a former business developer and start-up coach turned into a serial digital entrepreneur based in Uganda since five years back. She founded Done Deal in Uganda that was acquired by EatOut in 2016, and she is currently Expansion Manager for EatOut in EastAfrica. Before that she was CEO and Owner of YoungDrive Academy and Country Manager for the Global Business Lab. Iliana will share her story, experiences, learnings, mistakes and advice to entrepreneurs entering sub-Saharan Africa.  
Moderators: Karin Ruiz & Lorah Njagi
Entrepreneurs and others in the audience gets the chance to ask questions and advice from the Go Africa panel.
Use Twitter with hashtag #swedengoafrica to post your questions, so everyone in the audience can contribute with their comments, suggestions and advice.
Flemming Sørensen, Founder of Africa Innovation Network
Joseph Gbenga Ajayi, Africa Tech Enthusiast and Startup/VC Advisor, KAM Google EMEA 
Iliana Björling Lindeberg, Serial entrepreneur based in Uganda 
Adam Edström, International Affairs / Innovation Coach, Rise 
Anna Riby, Project Manager, Swecare
Karin Ruiz, Business Coach, Sting
Lorah Njagi, Advisor, Inclusive Business Sweden 

Attention: The conference is now fully booked. If you want to attend please sign up to the waiting list by clicking on “Register here” and we will let you know if we have any cancellations. 



Register here