SUP46

How YouModels is helping shift the modelling industry to digital

How YouModels is shifting the modelling industry to digital

SUP46 member YouModels.com is an online platform for booking and managing models with agency contracts. Their unique search engine allows advertisers to easily find and “book the look” without multiple contact points at different agencies. We asked founder Laura Lilja a few questions about their recent funding round and merge with Global Models Inc.

 

– How did you get the idea for YouModels?
The idea of YouModels came back in 2011 when one of our founders needed to book a model for a campaign. He found the process was very time consuming and it was hard to find what he was looking for, so the idea of a platform that collects all of the world’s models in the same place, where it is possible to search for the exact looks and/or measurements, and in an exact location was born. Basically like Booking.com for professional models.

– What is the biggest challenge the model industry faces at the moment would you say, and why?
The model industry is very fragmented and competitive, and agencies are in generally very small, with no money to invest in marketing or tech. There is no centralized booking solution for professional models and the industry itself is very old-fashioned, but it recognizes that there needs to be a shift to digital.

– You recently merged with Global Models Inc and at the same time took in some funding, can you tell us a bit more about why they were a good fit?
Global Models inc is a scouting platform for models. It was founded by Maud Kerzendörfer who has been working as a model scout for 30 years, scouting models for IMG, Ford, Wilhelmina, Mikas, etc. The Global Models inc website and business idea was very similar to YouModels, both wanted to digitalize model industry, whereas Global Models inc was focusing on freelance models and YouModels only professional models. Through this merge we can cover an even bigger part of the model industry, all the way from scouting to bookings of both commercial and freelance models. Maud’s industry knowledge and network is priceless and something that YouModels was lacking earlier. YouModels on the other hand is contributing with our strong business side and technical team.

Global Models inc already has a steady revenue flow and around 11,000 members. The plan for the rest of the year is to focus mainly on Global Models inc – to grow the number of members (freelance/commercial models) on the site and get more of them to convert to premium (paying) members.

We recently changed the company name and now have an umbrella brand, Global Models Group, for the two platforms.

– Where do you see your company in 12 months’ time?
We have managed to achieve a strong position in Sweden as a “booking hub” for commercial models (GM inc) and are steadily entering the professional model market, where model agencies see us as a marketing tool for their models rather than a competitor. We are also doing conversion analyses for a few different e-commerce companies that have managed to increase their revenues through optimized model selection.

We have also raised more money to accelerate the growth by hiring more key persons within sales and tech/data.

– What does “conversion analysis” mean?
In brief: imagine two different models wearing the same clothes. One model sells the clothes much better than the other. E-commerce companies recognize that this is a fact but have yet to analyse; Why? What attributes makes one model sell better e.g. sports- or swimwear?

We can do a data analyses based on their website data, find certain patterns and identify the model attributes that are affecting the click-through-rate and conversion positively. Through this approach an e-commerce company can increase their revenues significantly, only by optimizing the model selection, or finding the best “Brand-Model-Profile”.

– How do you see that a SUP46 membership can contribute to you reaching your goals?
SUP46 has an extensive network both within investors and other companies. Through this network we are able to meet and discuss with people who can give us important feedback based on their success/failure. It is also a great meeting point with inspiring individuals and companies, and that gives us positive energy.

– What do you wish you would have known before commencing your startup journey?
You really need to be excellent in sales!

– What is SUP46 to you in one word?
Inspiration.

 


What is SUP46?

See what SUP46 meant for some of our (now alumni) members three years ago. This is what Natural Cycles, Peppy Pals, Instabridge, Safello, Unomaly, Fishbrain, FundedByMe and Relation Desk had to say.

 

A lot has happened since then..

Fishbrain has raised over 100M SEK and are making over 1M SEK per month. They are big on the US market and they have over 2,2 million users.

Natural Cycles app was recently granted medical approval to be used as contraceptive in the EU and they have over 100 000 users.

Unomaly has customers in 11 countries. They are backed by leading investors, including EQT Ventures.

Safello was founded in 2013 to bring greater compliance and security to the bitcoin industry. They have since attracted ten thousand customers and supports 32 countries.

FundedByMe is a crowd investment platform connecting investors and entrepreneurs through reward-based and equity crowdfunding. They have since their start helped funding 462 companies from 195 countries.

Big brands like SAS, Swedbank and TeliaSonera today use RelationDesk to build strong, long term relationships with their customers on Facebook, Twitter, Instagram and e-mail.

Peppy Pals is a gaming app that teaches kids all about emotional intelligence. It has been downloaded in more than 150 countries worldwide.

With Instabridge you get more than a million up-to-date WiFi passwords and spots on your phone.

 


Merry Christmas from SUP46

Tips on Christmas Gifts from SUP46 

Christmas is coming which means a stressful time for many people! Deadlines at work, Christmas parties, finding the perfect Christmas gift, children running around cooking and what to wear?!? SUP46 has listed a few gifts from our member companies that can help you the coming days!

Merry Christmas from SUP46!

With a wide variety of options to suit all levels and types of meditators, The Mindfulness App is the perfect tool for anyone looking to improve mental health and overall wellbeing. Download the app today and start your free month trial.

The SUP46 member Mobilimeet puts an end to all your meeting frustration and lets you have collaborative and engaging meetings every time. With Mobilimeet you and your team can collaborate on any device before as well as during meetings, and follow-up of actions and to-dos are as easy as pie. Free trial and 25% off your purchase with promo code XMASDEAL25.

Still a bit stressed about work? Attach tells you what happens to your documents after you hit send. Sales and marketing teams use Attach to track, manage and control sales collateral like pitch decks, proposals, and other high-value documents. SUP46 member Attach gives you 3 months of Attach for Business free by signing up here.

Don’t forget that shopping groceries online saves time but shopping groceries online by recipes saves time AND mental energy (much needed right now!). SUP46 member Gastrofy will help you out! The code SUP46 gives a user 200SEK discount on their first purchase!

 

 

Give someone you love a few hours of rest with a babysitter, doggy walker or a snow shoveler (is that even a word?) Yepstr will help you out!

Finally – safety first! Stilla Motion is a pocket-sized security system that gives you an instant alert if something moves when it shouldn’t. Using this perk you will get a 41% discount on a Stilla Motion. Take a look here.

 

 

 


The Swedish Startup Gala 2016

The Swedish Startup Gala 2016

Soon it’s time for the next Swedish Startup Hall of Fame Award but this year we have decided to change the concept. From this year we will call it the Swedish Startup Gala where we will have three categories,  the ”Swedish Startup Hall of Fame” Award and two new ones: ”Startup Team of the Year” and ”Startup Launch of the Year”.

The next person being inaugurated into Swedish Startup Hall of Fame will be chosen by Niklas Zennström, Jane Walerud and Jessica Stark, CEO and co-founder SUP46.

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The nominated companies in the two new categories are:

Startup Team of the Year:
Soundtrap
Matsmart
Instabridge

Startup Launch of the Year:
NA-KD Fashion
Dooer
Landfall Games

Award Jury Startup Team of the Year and Startup Launch of the Year:
Alexander Leppänen, MTGx, Miriam Grut Norrby,  Schibsted Growth, Ted Persson, EQT Ventures, Maria Kessling, Almi Invest, Sabina Wizander, Creandum, Fei-Fei Jing, Bonnier Growth Media, Björn Bergström, Industrifonden and Jessica Nilsson, Northzone

The Swedish Startup Gala 2016 will take place November 24. You can request an invite to the gala below:

 

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Meet the team – Tatjana

MEET THE SUP46 TEAM – TATJANA

Our Event Space sees around 250 events every year. The person keeping track of them all and making sure they are all of high quality and in one way or another relevant to the tech and startup scene is our Event Manager Tatjana. She is also the one responsible for SUP46’s own external events, such as our FemTech event series. Get to know her and how she ended up at SUP46 a bit better below!

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  • How did you end up at SUP46?

I ended up rather accidentally at SUP46. My background is from Event Management in the entertainment industry in Germany, I worked for Musicians, Comedians and TV Productions for more than 7 years. I moved to Sweden in 2011 as a “love refugee” and helped organizing the event “Stockholm Investing in Women Meetup” with my husband at SUP46. Here I bumped into Nathalie, then Event Manager and also Co-Founder of SUP46. She liked what I was doing and invited me for coffee to talk more about whether I would be interested in working with SUP46 and their events.

I started off as an Event Intern when SUP46 was just 5 months young. 3 months later I got hired as their Event Coordinator and just a few months after that when Nathalie decided to move on from her position to become the Community Manager, I took over her role as Event Manager. Before that I had never heard of Startups, VC’s, Unicorns (always thought it was just a magical horse 😉 ) and all those typical words you use in the Startup Scene. But I found it exciting, something new and totally different to what I did before. I like the environment and excitement of the people wanting to make a change.

  • What does your role at SUP46 entitle?

Being the Event Manager at SUP46 means mainly to be the contact person for all event requests for our event venue. Making sure their event will be a success through marketing support as well as giving them input on speakers and startups for their events. But I also organize SUP46’s own branded events like our Happy Hours, SUP46 FemTech, Demo Day and Swedish Startup Gala just to name a few. We have also started to be more present at other Startup Conferences like SLUSH where we took our Happy Hour concept on tour to Helsinki together with Stockholm Business Region.

I am also in charge of our conference rooms and the recently opened Startup Café by SUP46 where my role as a Creative Designer has been relevant. This happened during the planning of our move to the new venue at Regeringsgatan 65. Somehow I ended up designing our new venue and giving it the SUP46 feeling we were looking for and naturally the next step was to design and create a concept for the Startup Café as well.

  • What do you like best about your job?

The best thing about working at SUP46 is that you can take on projects that you have a passion for, even though they might not have been part of your role before. Or simply be creative by taking on new ideas and projects within your field. I enjoyed designing the new venue a lot and turning all our ideas that we had since 2014 into a physical space. I remember that one of our first workshops we had in 2014 was about the ideal SUP46 venue in 2016 and it’s great to see that we managed to implement almost everything we dreamed of.

When it comes to events I enjoy creating events where people leave with the feeling of satisfaction, to be able to have made some great contacts or simply got inspired. I think that’s what I am giving back to the community. Creating a place for people to meet, make contacts, get inspired, finding business partners or simply helping our startups through events like Demo Day to get connections to investors.

  • If you were starting your own scalable business tomorrow, what would it be all about?

I think it would be something in the field of events and/or design. I have been working with events for a very long time and all kinds of sizes. This is something I know by heart. The interest in design has always been there but in the last years it has become a bigger part of my work.

I remember a dinner party last year together with SLUSH and Startup Sauna and just for fun everybody needed to come up spontaneously with a business idea. I pitched the idea of having a platform to easily get help to design your home and especially to figure out what your style is through a questionnaire and get easy access to any kind of furniture. I think this field should be more easily accessible to any kind of consumer. I had at least two VC’s from Startup Sauna who wanted to invest! 😉

And if I do not find the right event management platform very soon, which suits my needs as an Event Manager at a startup hub, I think I have to start building it from scratch myself. So far I have not found a suitable one.

  • What is SUP46 to you in one word?

PASSION

 

If you want to host an event in our event space or rent a conference room for your next meeting, feel free to get in touch with Tatjana!


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