FemTech

STARTUP WEEKEND FEMTECH WINNERS

STARTUP WEEKEND FEMTECH WINNERS

On the 8-10th of September we co-hosted Startup Weekend FemTech at SUP46 together with Danske Bank and TechStars Startup Weekend Stockholm. 76 women with background in design/UX, business/marketing or programming were divided into teams and during the weekend developed their ideas into realities. Sunday was pitch day and the winning team, receiving a 3 month SUP46 Scholarship among other things, was MedSup Solution. More about their experience of the event below!

How did you hear about the event and why did you decide to sign up?

Johanna: I got an invitation from the SheSupp network. It seemed like a really interesting weekend so I signed up directly. I love to get inspiration from others and I have always had a dream of starting a company.

Laura: I have been visiting other entrepreneurial events in Sthlm and got to know about Startup Weekend via my network. When I saw FemTech Startup weekend in Facebook, I just could not resist anymore to join!

Lucija: My friend told me about it and thought it would be a good idea to go, so thank you Jelena! 🙂

Nedine: I knew about FemTech on my Facebook feed because of several tech friends of mine ‘interested’ in the event.

What was your impression of the event setup, mentors etc?

Johanna: It was really well planned and everyone was so friendly. I am impressed by the way the mentors listened to our ideas and gave us feedback. It was a great help.

Laura: Event was well planned, the atmosphere was really encouraging. It was a great help to have the mentors available!

Lucija: It was very friendly, yet professional and the mentors we talked to gave us good feedback. Everything went smoothly.

Nedine: The event was nicely planned and structured with a friendly atmosphere. The mentors we have talked to seem to be very knowledgeable and their inputs helped to shape our idea.

How did the process and collaboration within your team go?

Our group is great! Working together was the best thing this weekend.

We really seem to have gathered as individuals, skilled in different areas, which really was perfect for building the complete picture of the idea and the flow of the product. Furthermore, one of the things we all had in common was that everyone was very focused and hard-working, which is just amazing given the fact that at the beginning we were complete strangers, so one cannot know how it will end up… Well, it turned out great! 🙂

We started with mapping our areas of expertise, expectations for the weekend and establishing “us”. It was awesome to work with people with such different backgrounds. It is, of course, a challenge for working as well but I think even more it’s enabler for innovative problem-solving.

What did you create and why?

We are working on the possibility to reduce waste in the healthcare sector by optimizing the inventory management system. Waste is a big cost driver in many industries including healthcare and wasting resources which could be used is, of course, bad in terms of environmental impact as well.

Will you continue working with this idea also after the event?

Yes. The weekend gave us some additional “keys” to pursue our entrepreneurial journey.

What are the most important take-aways you got from the weekend?

Johanna: Being a part of this event was great and if you get the opportunity to attend – take it! You will meet great people and have a lot of fun.

Laura: It’s always worth going to such events and meet new people – a great way to broaden your understanding. And maybe find your future co-founders 😉

Lucija: It is always so fun to create and develop something from scratch, and the opportunity to be working with passionate people who have that certain drive, made this long working weekend a real pleasure and, I guess, a whole new start (up) for us! So, enjoy the process, but don’t lose focus and recognize the right opportunities when they come along.

Nedine: Besides all the possibilities we got as the winner, the FemTech event have helped us to broaden our perspectives of entrepreneurship and it is also a great opportunity to meet fellow FemTech.

Anything else you want to add?

I am so glad that I went to the FemTech Startup Weekend! I smile when I think about it!

The next event in SUP46’s own event series SUP46 FemTech is hosted on Oct 3.


Meet the members – Kristina from AppInMed

Meet the members – Kristina from AppInMed

AppInMed is a new SUP46 member from Lund. They know that patient empowerment is the key to the future healthcare. AppInMed has created a tool that makes it easy for physicians to communicate – using mobile phones or tablets – with their patients or with each other. The key is to make it easier for patients to educate themselves. Kristina Tägil is a physician and one of the founders of AppInMed, a team of three physicians and two programmers making some magic together. We have asked her a few questions about AppInMed.

 Kristina Tägil and the AppInMed team

– Tell us about a recent case so we better understand what you are doing.

The midwives in Kristianstad noticed and were annoyed that the parents received different information depending on who they met at discharge. Some parents left the ward with incomplete or even incorrect information. Using our platform, the midwifes themselves produced an information app covering everything important for the new parent. Our technology – their content. Two weeks ago Socialstyrelsen launched a report about the gap between discharge from BB and the first visit with the primary care. Many potentially harmful complications do occur during this time but with our app some of them are preventable. Information does matter!

– So what problem does AppInMed help solving?

Working in health care, both the public and the private sector, it has become obvious for us how important it is to enrol the patients in their care. We provide the caregivers with the simple-to-use digital tools, necessary for their specific group of patients. We provide the technology and the caregivers the content. And basically what we do is to empower the health professionals to empower their patients.

– What’s your biggest struggle right now?

Both health care workers i. e doctors, nurses, physiotherapists as well as patients and their related persons love our service. Unfortunately the health care system is quite traditional and it takes time and energy to fight the bureaucracy. I am optimistic though and believe that the todays patients will request health care in a modern way.

– You are based in Lund but have a flex seat at the SUP46 office in Stockholm. Why did you apply for a membership at SUP46?

We love Skåne but feel the Stockholm region is taking the lead in digital healthcare. We wanted to come to the best startup hub in Stockholm and we like the diversity of the startups at SUP46. Coming from the research world you always look in neighbouring fields for solutions to your own problems. And we can definitely learn more about motivation from fin-tech or make rehab exercises more fun using gaming tech.

 

You can find more information about the different SUP46 memberships here.


Meet the members – Elsa from Karma

Meet the members – Elsa from Karma

Elsa Bernadotte is COO and co-founder of Karma  – a social enterprise decided to reducing food waste in the restaurant and grocery store industry. They create a new way for retailers to make their food waste valuable by selling it at the end of the day rather than throwing it away. The users buy the meals with their phone as take-away, and get great restaurant food for half price.

The Karma team with Elsa in the middle

– Karma was founded in September 2015, how much food have you saved so far?

Almost 15.000kg!

– What other markets are you looking at? How is the competition in Sweden and the Nordics?

Food waste is a global issue where more or less every other country is in need of a solution like Karma so there are many markets that’s interesting for us. Our goal is to keep on growing and expanding internationally as fast as we’ve done here in Sweden, while still keeping our focus and maintaining the quality for the users. That being said, I can’t reveal more than that exciting things are in the pipeline 😉

– In what phase did you become SUP46 members? You had your office at SUP46 for a year and you moved out a few months ago. What do you think was best thing with having your office at SUP46?

It was very early days for Karma where we had an early prototype of the app but it was mainly an idea at that point in time. The best thing with having our office at SUP46 was being exposed to such a dynamic environment of various ecosystem actors such as smart entrepreneurs, investors and potential business partners.

– What has happened since you moved out from SUP46 end of January this year?

We’ve grown rapidly with double digits month to month, expanded from Stockholm to 20 other Swedish cities, entered the grocery store segment, signed partnerships with the chains ICA Gruppen, Scandic Hotels and Nordic Choice Hotels and now have over 90.000 users saving food on a daily basis.


What it’s like to be a SUP46 member

WHAT IT’S LIKE TO BE A SUP46 MEMBER

Now that you know how to become a SUP46 member, perhaps it would be interesting to know what it means to be one? Maybe hear from a current member, someone that has been with us for long enough to have an opinion on most things SUP46? We decided to sit down with the founders of It’s My Styl, Josephine and Felicia to ask them a few questions about their SUP46 experience.

jf-sup46-kontor

–  Tell us a bit about your startup?

We’re running the app It’s My Styl, which is a social network for teenagers within lifestyle and fashion. The vision is to be an inspirational platform where young girls across the world can be creative and communicate about daily life with friends and likeminded. It’s My Styl is a 100% user driven community where the user both create and consume the content. We’re able to crowd-source trends among young women and can deliver deeper insights and niched target groups.

We’re a team of four based in Stockholm with a passion for building an excellent product for this new digital generation.

– Why did you first apply to become a SUP46 member?

We applied because we heard about “this cool place” which just had opened and were supporting awesome startups. We’re originally from Kalmar and moved to Stockholm because of the need for a community that could contribute with a location and an awesome network.

– What benefits have you experienced from sitting at SUP46?

The SUP46 community and network have been extremely important and beneficial for us, everyone is very helpful and want you to succeed. All from investor relations, media coverage, tech events and of course – a bunch of new friends!

– In what way do you interact with other people at SUP46?

We have not only gotten new friends in the SUP46-community, but have also been able to get new business partners. We’re for instance using 46Elks sms-service so our users can easily login and reset their password with their phone number. We’ve also collaborated with the Influencer marketing startup Beatly that helped us with a campaign to reach our target group in social media!

Also, you’ll always find interesting tech people, students and companies at SUP46’s monthly event Happy Hours, which is open for everyone, not just members.

– What are you aiming to accomplish within the next six months?

We want to close our ongoing seed-round and expand our team with one UX designer.

A lot of fun things are also going to happen on the product side! The app is going to get a whole new look AND soon we’re launching on Android where actually 50% of our target group is – so we’re hoping to be ready for a nice growth curve in the beginning of next year!

The majority of our stylistas are from Sweden today but we can see that the Finnish users is going to increase with 10% within these coming 6 months as well.

– Do you think being part of SUP46 will help you in reaching this?

Definitely, we’ve already gotten great investor leads from the SUP46 network!

– What is SUP46 to you in one word?

Second home.

It’s My Styl are also one of the startups joining us from Sweden on our next #NordicMade trip, at which we are visiting New York for the third consecutive year. Ringing NASDAQ’s opening bell, a pitch night with local investors and media as well as community building activities for all the Nordic startups and much more is on the agenda.

If you want to know more about a startup membership at SUP46, don’t hesitate to contact our Membership Manager Lukas.


Being a Womengineer

BEING A WOMENGINEER

During the summer weeks we let Sandra – a previous employee of one of our members, who is also part of the nonprofit Womengineer and just finished her BSc in Media Technology and MSc in Computer Science at KTH – use SUP46 as a study den. While having her here we asked a few questions on how she got into coding, the upsides on working for a startup and what her recommendations are if you are a woman interested in learning to code. 

qasa_code_small

– You previously worked with one of our members. Can you tell us more about your role at Qasa?

I did work at Qasa (which is an online platform for renting and renting out homes) for approximately eight months as a frontend developer alongside my studies at KTH. I joined the company at quite an early stage of the development of the platform and took part of the process of creating the first beta version of the site.

– What were the best things about working at a startup in your perspective?

To work at a startup taught me so much! Not only regarding development but also about teamwork, business value and to work on a bigger project with long term goals. I also really appreciated that the role of a team member in a startup is broad and can cover all possible tasks from the idea stage, to evaluation, to implementation, to contact with customers and so on. As a member of a startup you also have the possibility to make a great impact (in contrast to working at a big corporation). Additionally, you get a lot more trust and responsibility, which both is very fun and motivating, but also allows you to grow and learn a lot quickly.

– How did you get into coding in the first place?

Coding has not always been an interest of mine. However, I have always been a creative person and have, since I was little, always loved to try out different techniques for art, craft and other types of creational work. I see a great similarity between that and coding and that is the reason why I enjoy it so much.

The first time I came in contact with development was when using the Swedish community Lunarstorm, which was popular during the 90s. To design your profile page you could use a subset of HTML, and I spent hours and hours on making the most beautiful and cool designs that I could come up with for me and my friends. After that I learned how to create “real” websites (with all the crazy colors, moving GIFs and horrible electronic music covers, required for a proper 90s website). When it was time to choose a university program, I thought that web design could be interesting and applied to Media Technology at KTH. However, after my first two years, I realized that I was more interested in the logical challenges of algorithms and backend development rather than working with design and chose the track in computer science.

– Is there anything you wish you would have known before getting into coding?

I wish I would have been introduced to programming earlier and I am one of those people who can’t believe that programming isn’t part of the compulsory education in Sweden yet. I would also have liked it if someone had told me that you don’t have to be a genius or a “geek” to study computer science, that it is a very creative job and that there are a lot of awesome and interesting people working in this industry. In other words, I’d like to tell my former self that I would not have to worry about not fitting in or not being smart enough and that these thoughts were simply due to inaccurate stereotypes and prejudices.

– If someone reading this is interested in becoming a developer but unsure of where to start – what would you recommend them to do?

Just to give it a go! And also to be a bit patient. Programming requires a bit of a different mindset and, from what I’ve seen, it often takes a while before things fall into place. A good place to start is Codecademy to learn some basic programming techniques and languages. If you like logical and mathematical challenges, I’d recommend you to learn some Python and then try out Project Euler. If you’re more into design, I’d encourage you to learn some basic HTML/CSS and JavaScript and then build your own website and learn what you need on the fly by just googling. Google is probably a developer’s most important and well-used tool!

However, to actually become a professional developer, you can take many different paths. Some people are self-taught and there are endless of resources online. Others study short and focused programs, focusing on a specific language or technique (e.g. iOS developer). I have chosen to study a five-year engineering degree, which gives you a broad, theoretical knowledge in the field, but not as much specific or practical knowledge. Because of this, internships, summer jobs or working extra is a great way to get that practical knowledge that you don’t get in school and personally I can not think of a better way to get that much valuable knowledge than to work at a startup.

– Are there any networks or meeting groups that you feel are a must for any female developer?

Fortunately, there are a lot of fantastic initiatives and networks for female developers! Just to mention some of them: Geek Girl Meetup, Pink Programming, Tjejer kodar, PyLadies, Women in Tech, DataTjej and The Code Pub. Also, if you’re interested in studying any technical program, but would like to get some more insight, I’d recommend you to look into Womengineer, IGEday, Teklafestivalen and Pepp!.

– Do you have any specific role models or similar within the field?

I don’t think I have any specific role models exactly. However, I’ve been finding a lot of inspiration and mentorship from people around me in my everyday life that I just find inspiring and that I want to learn from. For example people from higher years at university or colleagues, and to talk with these people for guidance and advices has been very helpful and motivating.

However, something that I actually find problematic is that there aren’t many visible female developers to be able to identify yourself with and to get inspiration from. Luckily, there are organizations such as Geek Girl Meetup, the WIT conference and of course SUP46’s own event series SUP46 FemTech, that all tries to highlight more female role models in the industry, which is really needed.

 

Do you have any additional initiatives, organizations or groups that inspire women in tech? Please let us know in the comments!


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