FemTech

How YouModels is helping shift the modelling industry to digital

How YouModels is shifting the modelling industry to digital

SUP46 member YouModels.com is an online platform for booking and managing models with agency contracts. Their unique search engine allows advertisers to easily find and “book the look” without multiple contact points at different agencies. We asked founder Laura Lilja a few questions about their recent funding round and merge with Global Models Inc.

 

– How did you get the idea for YouModels?
The idea of YouModels came back in 2011 when one of our founders needed to book a model for a campaign. He found the process was very time consuming and it was hard to find what he was looking for, so the idea of a platform that collects all of the world’s models in the same place, where it is possible to search for the exact looks and/or measurements, and in an exact location was born. Basically like Booking.com for professional models.

– What is the biggest challenge the model industry faces at the moment would you say, and why?
The model industry is very fragmented and competitive, and agencies are in generally very small, with no money to invest in marketing or tech. There is no centralized booking solution for professional models and the industry itself is very old-fashioned, but it recognizes that there needs to be a shift to digital.

– You recently merged with Global Models Inc and at the same time took in some funding, can you tell us a bit more about why they were a good fit?
Global Models inc is a scouting platform for models. It was founded by Maud Kerzendörfer who has been working as a model scout for 30 years, scouting models for IMG, Ford, Wilhelmina, Mikas, etc. The Global Models inc website and business idea was very similar to YouModels, both wanted to digitalize model industry, whereas Global Models inc was focusing on freelance models and YouModels only professional models. Through this merge we can cover an even bigger part of the model industry, all the way from scouting to bookings of both commercial and freelance models. Maud’s industry knowledge and network is priceless and something that YouModels was lacking earlier. YouModels on the other hand is contributing with our strong business side and technical team.

Global Models inc already has a steady revenue flow and around 11,000 members. The plan for the rest of the year is to focus mainly on Global Models inc – to grow the number of members (freelance/commercial models) on the site and get more of them to convert to premium (paying) members.

We recently changed the company name and now have an umbrella brand, Global Models Group, for the two platforms.

– Where do you see your company in 12 months’ time?
We have managed to achieve a strong position in Sweden as a “booking hub” for commercial models (GM inc) and are steadily entering the professional model market, where model agencies see us as a marketing tool for their models rather than a competitor. We are also doing conversion analyses for a few different e-commerce companies that have managed to increase their revenues through optimized model selection.

We have also raised more money to accelerate the growth by hiring more key persons within sales and tech/data.

– What does “conversion analysis” mean?
In brief: imagine two different models wearing the same clothes. One model sells the clothes much better than the other. E-commerce companies recognize that this is a fact but have yet to analyse; Why? What attributes makes one model sell better e.g. sports- or swimwear?

We can do a data analyses based on their website data, find certain patterns and identify the model attributes that are affecting the click-through-rate and conversion positively. Through this approach an e-commerce company can increase their revenues significantly, only by optimizing the model selection, or finding the best “Brand-Model-Profile”.

– How do you see that a SUP46 membership can contribute to you reaching your goals?
SUP46 has an extensive network both within investors and other companies. Through this network we are able to meet and discuss with people who can give us important feedback based on their success/failure. It is also a great meeting point with inspiring individuals and companies, and that gives us positive energy.

– What do you wish you would have known before commencing your startup journey?
You really need to be excellent in sales!

– What is SUP46 to you in one word?
Inspiration.

 


STARTUP WEEKEND FEMTECH WINNERS

STARTUP WEEKEND FEMTECH WINNERS

On the 8-10th of September we co-hosted Startup Weekend FemTech at SUP46 together with Danske Bank and TechStars Startup Weekend Stockholm. 76 women with background in design/UX, business/marketing or programming were divided into teams and during the weekend developed their ideas into realities. Sunday was pitch day and the winning team, receiving a 3 month SUP46 Scholarship among other things, was MedSup Solution. More about their experience of the event below!

How did you hear about the event and why did you decide to sign up?

Johanna: I got an invitation from the SheSupp network. It seemed like a really interesting weekend so I signed up directly. I love to get inspiration from others and I have always had a dream of starting a company.

Laura: I have been visiting other entrepreneurial events in Sthlm and got to know about Startup Weekend via my network. When I saw FemTech Startup weekend in Facebook, I just could not resist anymore to join!

Lucija: My friend told me about it and thought it would be a good idea to go, so thank you Jelena! 🙂

Nedine: I knew about FemTech on my Facebook feed because of several tech friends of mine ‘interested’ in the event.

What was your impression of the event setup, mentors etc?

Johanna: It was really well planned and everyone was so friendly. I am impressed by the way the mentors listened to our ideas and gave us feedback. It was a great help.

Laura: Event was well planned, the atmosphere was really encouraging. It was a great help to have the mentors available!

Lucija: It was very friendly, yet professional and the mentors we talked to gave us good feedback. Everything went smoothly.

Nedine: The event was nicely planned and structured with a friendly atmosphere. The mentors we have talked to seem to be very knowledgeable and their inputs helped to shape our idea.

How did the process and collaboration within your team go?

Our group is great! Working together was the best thing this weekend.

We really seem to have gathered as individuals, skilled in different areas, which really was perfect for building the complete picture of the idea and the flow of the product. Furthermore, one of the things we all had in common was that everyone was very focused and hard-working, which is just amazing given the fact that at the beginning we were complete strangers, so one cannot know how it will end up… Well, it turned out great! 🙂

We started with mapping our areas of expertise, expectations for the weekend and establishing “us”. It was awesome to work with people with such different backgrounds. It is, of course, a challenge for working as well but I think even more it’s enabler for innovative problem-solving.

What did you create and why?

We are working on the possibility to reduce waste in the healthcare sector by optimizing the inventory management system. Waste is a big cost driver in many industries including healthcare and wasting resources which could be used is, of course, bad in terms of environmental impact as well.

Will you continue working with this idea also after the event?

Yes. The weekend gave us some additional “keys” to pursue our entrepreneurial journey.

What are the most important take-aways you got from the weekend?

Johanna: Being a part of this event was great and if you get the opportunity to attend – take it! You will meet great people and have a lot of fun.

Laura: It’s always worth going to such events and meet new people – a great way to broaden your understanding. And maybe find your future co-founders 😉

Lucija: It is always so fun to create and develop something from scratch, and the opportunity to be working with passionate people who have that certain drive, made this long working weekend a real pleasure and, I guess, a whole new start (up) for us! So, enjoy the process, but don’t lose focus and recognize the right opportunities when they come along.

Nedine: Besides all the possibilities we got as the winner, the FemTech event have helped us to broaden our perspectives of entrepreneurship and it is also a great opportunity to meet fellow FemTech.

Anything else you want to add?

I am so glad that I went to the FemTech Startup Weekend! I smile when I think about it!

The next event in SUP46’s own event series SUP46 FemTech is hosted on Oct 3.


Meet the members – Kristina from AppInMed

Meet the members – Kristina from AppInMed

AppInMed is a new SUP46 member from Lund. They know that patient empowerment is the key to the future healthcare. AppInMed has created a tool that makes it easy for physicians to communicate – using mobile phones or tablets – with their patients or with each other. The key is to make it easier for patients to educate themselves. Kristina Tägil is a physician and one of the founders of AppInMed, a team of three physicians and two programmers making some magic together. We have asked her a few questions about AppInMed.

 Kristina Tägil and the AppInMed team

– Tell us about a recent case so we better understand what you are doing.

The midwives in Kristianstad noticed and were annoyed that the parents received different information depending on who they met at discharge. Some parents left the ward with incomplete or even incorrect information. Using our platform, the midwifes themselves produced an information app covering everything important for the new parent. Our technology – their content. Two weeks ago Socialstyrelsen launched a report about the gap between discharge from BB and the first visit with the primary care. Many potentially harmful complications do occur during this time but with our app some of them are preventable. Information does matter!

– So what problem does AppInMed help solving?

Working in health care, both the public and the private sector, it has become obvious for us how important it is to enrol the patients in their care. We provide the caregivers with the simple-to-use digital tools, necessary for their specific group of patients. We provide the technology and the caregivers the content. And basically what we do is to empower the health professionals to empower their patients.

– What’s your biggest struggle right now?

Both health care workers i. e doctors, nurses, physiotherapists as well as patients and their related persons love our service. Unfortunately the health care system is quite traditional and it takes time and energy to fight the bureaucracy. I am optimistic though and believe that the todays patients will request health care in a modern way.

– You are based in Lund but have a flex seat at the SUP46 office in Stockholm. Why did you apply for a membership at SUP46?

We love Skåne but feel the Stockholm region is taking the lead in digital healthcare. We wanted to come to the best startup hub in Stockholm and we like the diversity of the startups at SUP46. Coming from the research world you always look in neighbouring fields for solutions to your own problems. And we can definitely learn more about motivation from fin-tech or make rehab exercises more fun using gaming tech.

 

You can find more information about the different SUP46 memberships here.


Meet the members – Elsa from Karma

Meet the members – Elsa from Karma

Elsa Bernadotte is COO and co-founder of Karma  – a social enterprise decided to reducing food waste in the restaurant and grocery store industry. They create a new way for retailers to make their food waste valuable by selling it at the end of the day rather than throwing it away. The users buy the meals with their phone as take-away, and get great restaurant food for half price.

The Karma team with Elsa in the middle

– Karma was founded in September 2015, how much food have you saved so far?

Almost 15.000kg!

– What other markets are you looking at? How is the competition in Sweden and the Nordics?

Food waste is a global issue where more or less every other country is in need of a solution like Karma so there are many markets that’s interesting for us. Our goal is to keep on growing and expanding internationally as fast as we’ve done here in Sweden, while still keeping our focus and maintaining the quality for the users. That being said, I can’t reveal more than that exciting things are in the pipeline 😉

– In what phase did you become SUP46 members? You had your office at SUP46 for a year and you moved out a few months ago. What do you think was best thing with having your office at SUP46?

It was very early days for Karma where we had an early prototype of the app but it was mainly an idea at that point in time. The best thing with having our office at SUP46 was being exposed to such a dynamic environment of various ecosystem actors such as smart entrepreneurs, investors and potential business partners.

– What has happened since you moved out from SUP46 end of January this year?

We’ve grown rapidly with double digits month to month, expanded from Stockholm to 20 other Swedish cities, entered the grocery store segment, signed partnerships with the chains ICA Gruppen, Scandic Hotels and Nordic Choice Hotels and now have over 90.000 users saving food on a daily basis.


What it’s like to be a SUP46 member

WHAT IT’S LIKE TO BE A SUP46 MEMBER

Now that you know how to become a SUP46 member, perhaps it would be interesting to know what it means to be one? Maybe hear from a current member, someone that has been with us for long enough to have an opinion on most things SUP46? We decided to sit down with the founders of It’s My Styl, Josephine and Felicia to ask them a few questions about their SUP46 experience.

jf-sup46-kontor

–  Tell us a bit about your startup?

We’re running the app It’s My Styl, which is a social network for teenagers within lifestyle and fashion. The vision is to be an inspirational platform where young girls across the world can be creative and communicate about daily life with friends and likeminded. It’s My Styl is a 100% user driven community where the user both create and consume the content. We’re able to crowd-source trends among young women and can deliver deeper insights and niched target groups.

We’re a team of four based in Stockholm with a passion for building an excellent product for this new digital generation.

– Why did you first apply to become a SUP46 member?

We applied because we heard about “this cool place” which just had opened and were supporting awesome startups. We’re originally from Kalmar and moved to Stockholm because of the need for a community that could contribute with a location and an awesome network.

– What benefits have you experienced from sitting at SUP46?

The SUP46 community and network have been extremely important and beneficial for us, everyone is very helpful and want you to succeed. All from investor relations, media coverage, tech events and of course – a bunch of new friends!

– In what way do you interact with other people at SUP46?

We have not only gotten new friends in the SUP46-community, but have also been able to get new business partners. We’re for instance using 46Elks sms-service so our users can easily login and reset their password with their phone number. We’ve also collaborated with the Influencer marketing startup Beatly that helped us with a campaign to reach our target group in social media!

Also, you’ll always find interesting tech people, students and companies at SUP46’s monthly event Happy Hours, which is open for everyone, not just members.

– What are you aiming to accomplish within the next six months?

We want to close our ongoing seed-round and expand our team with one UX designer.

A lot of fun things are also going to happen on the product side! The app is going to get a whole new look AND soon we’re launching on Android where actually 50% of our target group is – so we’re hoping to be ready for a nice growth curve in the beginning of next year!

The majority of our stylistas are from Sweden today but we can see that the Finnish users is going to increase with 10% within these coming 6 months as well.

– Do you think being part of SUP46 will help you in reaching this?

Definitely, we’ve already gotten great investor leads from the SUP46 network!

– What is SUP46 to you in one word?

Second home.

It’s My Styl are also one of the startups joining us from Sweden on our next #NordicMade trip, at which we are visiting New York for the third consecutive year. Ringing NASDAQ’s opening bell, a pitch night with local investors and media as well as community building activities for all the Nordic startups and much more is on the agenda.

If you want to know more about a startup membership at SUP46, don’t hesitate to contact our Membership Manager Lukas.


Top