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The Stockholm Investment Landscape

THE STOCKHOLM INVESTMENT LANDSCAPE

This infographic from The Nordic Web gives you a nice overview of the state of the investment landscape in Stockholm. Did you for instance know that during H1 2016, Stockholm based startups had already raised $1.2B – thereby surpassing the total of investments made during the whole of 2015.

We are extra happy to be able to announce that SUP46’s members follow suit by surpassing $31M during the summer, the same amount that they raised during the whole of 2015!

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Being a Womengineer

BEING A WOMENGINEER

During the summer weeks we let Sandra – a previous employee of one of our members, who is also part of the nonprofit Womengineer and just finished her BSc in Media Technology and MSc in Computer Science at KTH – use SUP46 as a study den. While having her here we asked a few questions on how she got into coding, the upsides on working for a startup and what her recommendations are if you are a woman interested in learning to code. 

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– You previously worked with one of our members. Can you tell us more about your role at Qasa?

I did work at Qasa (which is an online platform for renting and renting out homes) for approximately eight months as a frontend developer alongside my studies at KTH. I joined the company at quite an early stage of the development of the platform and took part of the process of creating the first beta version of the site.

– What were the best things about working at a startup in your perspective?

To work at a startup taught me so much! Not only regarding development but also about teamwork, business value and to work on a bigger project with long term goals. I also really appreciated that the role of a team member in a startup is broad and can cover all possible tasks from the idea stage, to evaluation, to implementation, to contact with customers and so on. As a member of a startup you also have the possibility to make a great impact (in contrast to working at a big corporation). Additionally, you get a lot more trust and responsibility, which both is very fun and motivating, but also allows you to grow and learn a lot quickly.

– How did you get into coding in the first place?

Coding has not always been an interest of mine. However, I have always been a creative person and have, since I was little, always loved to try out different techniques for art, craft and other types of creational work. I see a great similarity between that and coding and that is the reason why I enjoy it so much.

The first time I came in contact with development was when using the Swedish community Lunarstorm, which was popular during the 90s. To design your profile page you could use a subset of HTML, and I spent hours and hours on making the most beautiful and cool designs that I could come up with for me and my friends. After that I learned how to create “real” websites (with all the crazy colors, moving GIFs and horrible electronic music covers, required for a proper 90s website). When it was time to choose a university program, I thought that web design could be interesting and applied to Media Technology at KTH. However, after my first two years, I realized that I was more interested in the logical challenges of algorithms and backend development rather than working with design and chose the track in computer science.

– Is there anything you wish you would have known before getting into coding?

I wish I would have been introduced to programming earlier and I am one of those people who can’t believe that programming isn’t part of the compulsory education in Sweden yet. I would also have liked it if someone had told me that you don’t have to be a genius or a “geek” to study computer science, that it is a very creative job and that there are a lot of awesome and interesting people working in this industry. In other words, I’d like to tell my former self that I would not have to worry about not fitting in or not being smart enough and that these thoughts were simply due to inaccurate stereotypes and prejudices.

– If someone reading this is interested in becoming a developer but unsure of where to start – what would you recommend them to do?

Just to give it a go! And also to be a bit patient. Programming requires a bit of a different mindset and, from what I’ve seen, it often takes a while before things fall into place. A good place to start is Codecademy to learn some basic programming techniques and languages. If you like logical and mathematical challenges, I’d recommend you to learn some Python and then try out Project Euler. If you’re more into design, I’d encourage you to learn some basic HTML/CSS and JavaScript and then build your own website and learn what you need on the fly by just googling. Google is probably a developer’s most important and well-used tool!

However, to actually become a professional developer, you can take many different paths. Some people are self-taught and there are endless of resources online. Others study short and focused programs, focusing on a specific language or technique (e.g. iOS developer). I have chosen to study a five-year engineering degree, which gives you a broad, theoretical knowledge in the field, but not as much specific or practical knowledge. Because of this, internships, summer jobs or working extra is a great way to get that practical knowledge that you don’t get in school and personally I can not think of a better way to get that much valuable knowledge than to work at a startup.

– Are there any networks or meeting groups that you feel are a must for any female developer?

Fortunately, there are a lot of fantastic initiatives and networks for female developers! Just to mention some of them: Geek Girl Meetup, Pink Programming, Tjejer kodar, PyLadies, Women in Tech, DataTjej and The Code Pub. Also, if you’re interested in studying any technical program, but would like to get some more insight, I’d recommend you to look into Womengineer, IGEday, Teklafestivalen and Pepp!.

– Do you have any specific role models or similar within the field?

I don’t think I have any specific role models exactly. However, I’ve been finding a lot of inspiration and mentorship from people around me in my everyday life that I just find inspiring and that I want to learn from. For example people from higher years at university or colleagues, and to talk with these people for guidance and advices has been very helpful and motivating.

However, something that I actually find problematic is that there aren’t many visible female developers to be able to identify yourself with and to get inspiration from. Luckily, there are organizations such as Geek Girl Meetup, the WIT conference and of course SUP46’s own event series SUP46 FemTech, that all tries to highlight more female role models in the industry, which is really needed.

 

Do you have any additional initiatives, organizations or groups that inspire women in tech? Please let us know in the comments!


How to become a SUP46 member

HOW TO BECOME A SUP46 MEMBER
One question we receive quite often is how one becomes a SUP46 startup member. So we thought we would take the opportunity to tell you a bit about our screening process and what we look for when we consider companies.

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STEP 1

To start off, every month we receive around 20 membership applications, they come in through our website where applicants have filled in our pre-screening form. These are screened by our Membership Manager and any applications from non-tech or non-startup companies are rejected straight away.

STEP 2

All other applications proceed to the second stage, in which each startup receives a full application form with more extensive questions. Once this is sent in, it is shared with SUP46’s Screening Jury, which includes representatives from our partners, investors and mentors. The Screening Jury considers all incoming applications and gives input on each case, bearing our criteria in mind:

  • Post-launch, traction and proof of concept
  • Scalable business with large market potential and global ambitions
  • Great team with winner attitude
  • Financial “stability” with 6-12 months runway
  • Interest in contributing to SUP46 community
  • Relevant recommendations / references / endorsements
  • Industries: Internet, mobile, media, gaming and IoT

STEP 3

Our Membership Manager looks at the feedback from our Screening Jury and decides whether or not to invite the startup for a personal interview or reject the application. This interview is the third stage in the process and is used for follow-up questions, to get to know the team on a personal level and also to give the startup a chance to ask any questions they might have.

STEP 4

After the interview, references are taken and the Membership Manager finally makes a decision on whether or not to accept the startup as a member or not.

Sometimes we receive recommendations from people we trust in our network for potential members. This can result in a fast-track application for the startup, although this is not the norm.

Only the most exciting and innovative companies, roughly 10% of all applications, are accepted into the SUP46 community.

THEN WHAT?

Once accepted you get the opportunity to tap into our network of world-class investors, partners, service providers and advisors. You are granted a results-based membership spanning over 12 months and will have regular check-point meetings with both our Membership Manager and Community Manager. This way we can ensure we stay updated on your progress and are able to do everything we can in order for you to grow as you set out.

Everything you need to know about our different types of memberships and the application form can be found here.

If you have any additional questions, feel free to reach out to our Membership Manager Lukas!

 


Meet the team – Petra

MEET THE SUP46 TEAM – PETRA

SUP46 is first and foremost a member-based community for Sweden’s next startup stars. Our 50+ startup members are offered competitive advantage through a world-class ecosystem of investors, partners and advisors. More than 500 people are in one way or another involved in our network and to properly be able to take advantage of the opportunities that creates, there need to be someone keeping track of it all, right? Absolutely right.

Meet our Community Manager Petra!

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  • How did you end up at SUP46?

I have always been interested in the startup scene with its passionate and driven believers. And it’s both the inside and the outside that interests me, meaning that I’m as passionate of an entrepreneur set out to start and develop my own business to conquer the world, as helping others do the same.

So, I consider myself very lucky to have a background in both running my own business as well as helping other startups and small companies grow (mainly through business and market strategy consulting projects).

As I was moving back to Sweden from Los Angeles in Fall 2015, I started to map out the Swedish startup landscape and soon realized that SUP46 was the place to be. I kept my eyes open until an opening came, applied for it and can now proud myself of saying that I’m part of one of the best ecosystems in the world. Ultimately, my passion for the startup scene and my desire to help startups at a larger scale was what led me to SUP46, and I’m super happy to be able to do what I love.

  • What does your role at SUP46 entitle?

In my role as the Community Manager I manage the whole SUP46 Community 😉 That means I take care of all the members of the Community, including Startup Companies, Partners, Sponsors, Investor Members, our Global Friends and Mentors.

My main responsibility is to make sure that everyone has what they need to be able to do their job even better and succeed! How I do that is mostly by connecting people/companies who can benefit from each other or each other’s services. It can be by matching investors with startups in the right stage of fundraising, or making sure our startups benefit from our partner’s expertise in financing, legal advice, IT services, strategic decisions, etc. It can also be by connecting the startups with each other to open up for knowledge exchange within the community (there’s a lot of knowledge here, trust me!), or finding and making external deals and talent that our members are looking for accessible.

To make this happen, I regularly organize workshops, seminars, 1-1 meetings, Office Hours, mentorship meet-ups and other formal and informal events and activities. Lastly, I’m responsible for the internal communication so if you want to get in contact with our members for any reason, you’re welcome to reach out to me!

  • What do you like most about your job?

Everyone in the SUP46 Community is very open and friendly and willing to contribute with what they can, I think that’s what I enjoy the most with SUP46. It makes my job of creating a powerful community so much easier!

What really makes my day is when someone comes up to me and thanks me for something I helped them with (a great introduction, a new connection, a meeting that I facilitated, etc), it really is the best feeling and makes me confident that I contribute to the development of our members.

And of course, all the new connections and great people I get to meet from all around the world is an enormous bonus of working at SUP46!

  • If you were starting your own scalable business tomorrow, what would it be all about?

There are soo many interesting fields (which is another benefit of working at SUP46, that I get to be part of many different things). I get super excited about everything that makes it easier for people/businesses to progress, improve and create the life they want, ultimately reaching their goals. I think where we’re heading within AI and VR will be very interesting to see.

Outside of SUP46 I’m also part of a project that connects exceptionally skilled and innovative students with startup projects and I see a lot of interesting opportunities here. Although there are cooler and bigger stuff that can be done, I think the way we work is changing fast and I find it interesting to work on solutions for being part of forming how the new workspace will look.

  • What is SUP46 to you in one word?

Possibilities! We are committed to providing the best environment to unlock new opportunities for our members to succeed.  

Want to know more about our community? Take a look at this infographic on our member’s progress during 2015.


Interim PR Mgr to SUP46

Interim PR & Communications Mgr to one of Europe’s leading startup hubs

Are you an experienced and inventive communicator with an interest in the flourishing Swedish startup scene? Take this rare opportunity to join the SUP46 team, as its interim PR & Communications Manager, covering a maternity leave.

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WHAT YOU WILL BE FOCUSING ON

You will be in charge of all external communications at one of the leading startup hubs in Europe. You will work in an entrepreneurial environment, with many of Sweden’s most promising startups, and your responsibilities include:

– Making sure SUP46 & our CEO is seen and heard in the right places and with the right messaging, in Sweden and internationally
– Setting statements, opinion pieces and other external comments as well as supporting CEO with content in advance of interviews, speeches and more
– Being available as a support function within PR/comms for our 50+ startup members, strengthening their knowledge and exposure
– Managing, creating content for and curating all external channels (website, social channels, monthly newsletter, blog, newsroom, YouTube and more) to strengthen SUP46’s brand and recognition
– Supporting the rest of SUP46’s team with content where relevant
– Helping members, sponsors and partners communicate with their separate target groups by leveraging SUP46’s platforms, through various collaborations and initiatives
– Keeping up the on-going process of bettering the conditions for all Swedish startups, with Swedish Startup Manifesto as a foundation
– Collaborating with initiatives in the other Nordic countries, in order to drive Sweden and Nordics as a region forward in the eyes of the rest of the world

WHO YOU PROBABLY ARE

To enjoy this role and be able to contribute in a successful way we think that you are:

– Experienced in PR and communications, with an understanding of the media and digital landscape – either through working at an agency or on the client side.
– A great project manager with the ability to prioritize
– As comfortable making long-term plans as you are about thinking on your feet and making quick strategic decisions
– A great lover of content of all sorts and enjoy writing texts and copy with varying tonality, for different purposes and recipients – in both Swedish and English
– Happy working independently with a strong drive to get things done
– Interested in, and preferably has experience from, the tech and startup scene and of course a great curiosity in the possibilities of developing SUP46 further

ABOUT THE EMPLOYMENT

This is a temporary employment covering a maternity leave. The start date will be as soon as possible and the contract will span over roughly 15 months. Apply before August 24th via Jobylon. Contact elin@sup46.com with any additional questions.

ABOUT SUP46

SUP46 is a grass root initiative and today one of the leading startup hubs in Europe for fast-growing tech companies. Our current 50+ startup members range from seed stage to post-Series A. They raised a total of $31M during 2015 and include companies like Universal Avenue, Detectify and Soundtrap.

We accept less than 10% of all applicants and once accepted as members, they are offered a competitive advantage through our world-class ecosystem of investors, partners and advisors. The startups receive a results based membership that spans for a maximum of 18 months.

We are also an open meeting place for the whole startup scene and run a startup café in the venue. Around 250 tech and startup related events are hosted in our event space every year and we have around 30,000 visitors annually.

– Sharing is caring 🙂 if you know someone that might fit, please let them know about this opportunity! – 

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