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Meet the team – Tatjana

MEET THE SUP46 TEAM – TATJANA

Our Event Space sees around 250 events every year. The person keeping track of them all and making sure they are all of high quality and in one way or another relevant to the tech and startup scene is our Event Manager Tatjana. She is also the one responsible for SUP46’s own external events, such as our FemTech event series. Get to know her and how she ended up at SUP46 a bit better below!

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  • How did you end up at SUP46?

I ended up rather accidentally at SUP46. My background is from Event Management in the entertainment industry in Germany, I worked for Musicians, Comedians and TV Productions for more than 7 years. I moved to Sweden in 2011 as a “love refugee” and helped organizing the event “Stockholm Investing in Women Meetup” with my husband at SUP46. Here I bumped into Nathalie, then Event Manager and also Co-Founder of SUP46. She liked what I was doing and invited me for coffee to talk more about whether I would be interested in working with SUP46 and their events.

I started off as an Event Intern when SUP46 was just 5 months young. 3 months later I got hired as their Event Coordinator and just a few months after that when Nathalie decided to move on from her position to become the Community Manager, I took over her role as Event Manager. Before that I had never heard of Startups, VC’s, Unicorns (always thought it was just a magical horse 😉 ) and all those typical words you use in the Startup Scene. But I found it exciting, something new and totally different to what I did before. I like the environment and excitement of the people wanting to make a change.

  • What does your role at SUP46 entitle?

Being the Event Manager at SUP46 means mainly to be the contact person for all event requests for our event venue. Making sure their event will be a success through marketing support as well as giving them input on speakers and startups for their events. But I also organize SUP46’s own branded events like our Happy Hours, SUP46 FemTech, Demo Day and Swedish Startup Gala just to name a few. We have also started to be more present at other Startup Conferences like SLUSH where we took our Happy Hour concept on tour to Helsinki together with Stockholm Business Region.

I am also in charge of our conference rooms and the recently opened Startup Café by SUP46 where my role as a Creative Designer has been relevant. This happened during the planning of our move to the new venue at Regeringsgatan 65. Somehow I ended up designing our new venue and giving it the SUP46 feeling we were looking for and naturally the next step was to design and create a concept for the Startup Café as well.

  • What do you like best about your job?

The best thing about working at SUP46 is that you can take on projects that you have a passion for, even though they might not have been part of your role before. Or simply be creative by taking on new ideas and projects within your field. I enjoyed designing the new venue a lot and turning all our ideas that we had since 2014 into a physical space. I remember that one of our first workshops we had in 2014 was about the ideal SUP46 venue in 2016 and it’s great to see that we managed to implement almost everything we dreamed of.

When it comes to events I enjoy creating events where people leave with the feeling of satisfaction, to be able to have made some great contacts or simply got inspired. I think that’s what I am giving back to the community. Creating a place for people to meet, make contacts, get inspired, finding business partners or simply helping our startups through events like Demo Day to get connections to investors.

  • If you were starting your own scalable business tomorrow, what would it be all about?

I think it would be something in the field of events and/or design. I have been working with events for a very long time and all kinds of sizes. This is something I know by heart. The interest in design has always been there but in the last years it has become a bigger part of my work.

I remember a dinner party last year together with SLUSH and Startup Sauna and just for fun everybody needed to come up spontaneously with a business idea. I pitched the idea of having a platform to easily get help to design your home and especially to figure out what your style is through a questionnaire and get easy access to any kind of furniture. I think this field should be more easily accessible to any kind of consumer. I had at least two VC’s from Startup Sauna who wanted to invest! 😉

And if I do not find the right event management platform very soon, which suits my needs as an Event Manager at a startup hub, I think I have to start building it from scratch myself. So far I have not found a suitable one.

  • What is SUP46 to you in one word?

PASSION

 

If you want to host an event in our event space or rent a conference room for your next meeting, feel free to get in touch with Tatjana!


Four reasons why MTG invested in InnoGames

WHY MTG INVESTED IN INNOGAMES, AND WHAT COMES NEXT

We just invested in a games company. We’d never done that before. But it probably won’t be the last time.

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A few weeks ago, we took a 35% stake in InnoGames, an online games developer and publisher. We have an option to go up to 51% next year, and to increase our shareholding even further over time.

But don’t you guys work in TV? Yep, we do. We’re super-proud of our broadcasting business, which has the industry’s largest content portfolio and delivers multi-screen experiences to viewers across Europe. What we’re doing with InnoGames is part of MTG’s strategy to transform into a leading digital entertainment provider.

We’re already the world’s biggest esports company – our ESL and DreamHack businesses will engage over 250 million fans in 2016. At the same time, our multi-platform networks (MPNs) Zoomin.TV and Splay generate 2.5 billion online views every month, 25% of which relate to gaming content.

So you could say gaming is a thread that already runs through our digital portfolio. It’s a multi-billion-dollar industry, with more than 2 billion players worldwide. For us, it therefore makes perfect sense to add gaming as our third digital entertainment vertical alongside esports and MPNs, giving us huge opportunities to create cross-promotions and synergies.

We will continue investing in all these areas. Of course, there are a whole bunch of games companies around – including some great ones at SUP46. Here are four reasons why we made InnoGames our first move in this space:

  1. Amazing games. InnoGames’ titles such as Elvenar, Grepolis and Forge of Empires have generated more than 150 million registered players.
  2. A proven financial track record. InnoGames has been profitable from year one and margins are high and stable. The company’s revenues have grown 20% every year for the last three years, and should hit EUR 125 million in 2016.
  3. A sustainable model. InnoGames operates a 100% free-to-play model with revenues coming from in-game purchasing. It develops multiple cross-platform titles, rather than a single blockbuster. And the games constantly evolve, keeping players engaged for years.
  4. Successful in mobile. Mobile is the fastest growing gaming segment, thanks to large audiences and more paying players. Today, 50% of InnoGames’ new users register on mobile platforms, and the company has some really exciting mobile-only titles in development.

All these things were really important in our decision – but don’t take this as an exhaustive checklist. As an entrepreneur myself, I know that the most successful start-ups are often those that break the rules completely.

Every rule, that is, except one.

Whatever your business, you have to love what you do. It’s about feeling an urgent hunger to disrupt everything – you wake up each morning wanting to change the world.

Passion, in other words, is at the heart of the entrepreneurial spirit. InnoGames has it. MTG has it. And so do the companies in which we’ll invest next.

/Arnd Benninghoff, CEO at MTGx

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Launching TheHub.se

SUP46 & DANSKE BANK LAUNCH THEHUB

Want to find your perfect Swedish startup match? Last week we launched TheHub.se together with Danske Bank. TheHub lets you figure out who the Swedish startups are, where they are based and what positions they are hiring for!

The aim with this open digital platform is to create visibility for all Swedish startups. This way we hope to assist them in recruiting talent, finding and contacting investors as well as offering them best practice tools and templates that most startups need. We are one week post-launch and there are currently more than 150 startup profiles and 70 investor profiles registered and more than 100 open positions have been posted by startups from all over the country.

See what Sabina Wizander, Investment Manager at Creandum and Johan Attby, Founder of Fishbrain think about TheHub.se!

 

A special thanks to our trusted partners Minc and Malmö Startups in Malmö, G-lab21 in Gothenburg, LEAD in Linköping and Norrköping and Base10 in Uppsala. Happy to have you onboard supporting the initiative : )

 

At the same time as launching TheHub.se, Danske Bank also joined SUP46 as a Silver Sponsor!

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What it’s like to be a SUP46 member

WHAT IT’S LIKE TO BE A SUP46 MEMBER

Now that you know how to become a SUP46 member, perhaps it would be interesting to know what it means to be one? Maybe hear from a current member, someone that has been with us for long enough to have an opinion on most things SUP46? We decided to sit down with the founders of It’s My Styl, Josephine and Felicia to ask them a few questions about their SUP46 experience.

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–  Tell us a bit about your startup?

We’re running the app It’s My Styl, which is a social network for teenagers within lifestyle and fashion. The vision is to be an inspirational platform where young girls across the world can be creative and communicate about daily life with friends and likeminded. It’s My Styl is a 100% user driven community where the user both create and consume the content. We’re able to crowd-source trends among young women and can deliver deeper insights and niched target groups.

We’re a team of four based in Stockholm with a passion for building an excellent product for this new digital generation.

– Why did you first apply to become a SUP46 member?

We applied because we heard about “this cool place” which just had opened and were supporting awesome startups. We’re originally from Kalmar and moved to Stockholm because of the need for a community that could contribute with a location and an awesome network.

– What benefits have you experienced from sitting at SUP46?

The SUP46 community and network have been extremely important and beneficial for us, everyone is very helpful and want you to succeed. All from investor relations, media coverage, tech events and of course – a bunch of new friends!

– In what way do you interact with other people at SUP46?

We have not only gotten new friends in the SUP46-community, but have also been able to get new business partners. We’re for instance using 46Elks sms-service so our users can easily login and reset their password with their phone number. We’ve also collaborated with the Influencer marketing startup Beatly that helped us with a campaign to reach our target group in social media!

Also, you’ll always find interesting tech people, students and companies at SUP46’s monthly event Happy Hours, which is open for everyone, not just members.

– What are you aiming to accomplish within the next six months?

We want to close our ongoing seed-round and expand our team with one UX designer.

A lot of fun things are also going to happen on the product side! The app is going to get a whole new look AND soon we’re launching on Android where actually 50% of our target group is – so we’re hoping to be ready for a nice growth curve in the beginning of next year!

The majority of our stylistas are from Sweden today but we can see that the Finnish users is going to increase with 10% within these coming 6 months as well.

– Do you think being part of SUP46 will help you in reaching this?

Definitely, we’ve already gotten great investor leads from the SUP46 network!

– What is SUP46 to you in one word?

Second home.

It’s My Styl are also one of the startups joining us from Sweden on our next #NordicMade trip, at which we are visiting New York for the third consecutive year. Ringing NASDAQ’s opening bell, a pitch night with local investors and media as well as community building activities for all the Nordic startups and much more is on the agenda.

If you want to know more about a startup membership at SUP46, don’t hesitate to contact our Membership Manager Lukas.


How Clustertruck generated $400 000 in sales pre-launch

HOW CLUSTERTRUCK REACHED $400 000 IN SALES – BEFORE LAUNCH 

Our member Landfall Games release their new game Clustertruck today. If you are a gamer chances are pretty high that you already know of it – and are pretty excited about today. It has been reviewed by just about every major youtuber, with the most viewed video reaching 5.5 million views. The 350 000 sign-ups and 200 000 wishlists they have gathered on Steam has generated $400 000 in sales during two weeks, and this is all before even launching the game.

The official launch date is today and we took the opportunity to ask their programmer Petter some questions about Clustertruck and how they managed to create such a big interest in the game.

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  • Tell us more about Landfall Games and ClusterTruck!

Clustertruck is a 3D platformer no one knew they wanted and still don’t understand why. You do little more than jumping on trucks, trying for the life of you to not fall off as they crash into shit and everything from lasers, hammers and even Satan tries to get you.

Landfall games consist of Philip, Wilhelm and Petter. Philip and Wilhelm met in high school and are both prodigy geniuses that by the age of 20 had released two financially successful games, something unheard of. Petter has a longer history in the industry and have been part of seven commercial projects. The three of us have been working full time on Clustertruck since October 2015 after its prototype had gathered a lot of attention in new media. 

  • What have you done so far pre-launch to get the game out there?

We focus a lot on new media and for a while you could daily find new gifs of what we were doing all over reddit and imgur. Come February we also released an alpha for free, with the nature of the game being viral this quickly became of a huge hit on youtube and Twitch – the coverage was amazing! We also woke up on April 1st and thought of a fun spoof that turned out to become one of the top 5 April fools marketing ploys of that year. After that we kept quiet of the game until just a week before release. 

  • What has the feedback been like from the gaming community?

The response has been good so far! The community seems to like it, youtubers seem to like it. We have around 350 000 sign-ups for the game and 200 000 wishlists on Steam. Just about every major youtuber has covered the game so far with the most viewed video reaching 5.5 million views. Pre-purchase have generated around $400 000 in sales during its two weeks. 

  • Why do you think it’s been so warmly welcomed?

It’s an amazing game. We have constantly been working with the feedback of our huge community in the back of the our head.

  • With a start like this, where do you think the limit is?

We hope to make a stupid amount of cash so we can expand the company for the next game. We hope there is no limit, we’d like to see Landfall Games grow into a legendary company such as Blizzard.

  • What’s the next step for Landfall Games?

After Clustertruck we are hiring some very talented people for our next game Totally Accurate Battle Simulator, which is already looking to be a much much much bigger hit than Clustertruck was. We are looking to release it sometime during summer 2017, preferably close the season finale of Game of Thrones. So if someone knows some crazy talented 3D artists, let us know 🙂 We could also probably need help answering emails…

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