HOW CLUSTERTRUCK REACHED $400 000 IN SALES – BEFORE LAUNCH
Our member Landfall Games release their new game Clustertruck today. If you are a gamer chances are pretty high that you already know of it – and are pretty excited about today. It has been reviewed by just about every major youtuber, with the most viewed video reaching 5.5 million views. The 350 000 sign-ups and 200 000 wishlists they have gathered on Steam has generated $400 000 in sales during two weeks, and this is all before even launching the game.
The official launch date is today and we took the opportunity to ask their programmer Petter some questions about Clustertruck and how they managed to create such a big interest in the game.
- Tell us more about Landfall Games and ClusterTruck!
Clustertruck is a 3D platformer no one knew they wanted and still don’t understand why. You do little more than jumping on trucks, trying for the life of you to not fall off as they crash into shit and everything from lasers, hammers and even Satan tries to get you.
Landfall games consist of Philip, Wilhelm and Petter. Philip and Wilhelm met in high school and are both prodigy geniuses that by the age of 20 had released two financially successful games, something unheard of. Petter has a longer history in the industry and have been part of seven commercial projects. The three of us have been working full time on Clustertruck since October 2015 after its prototype had gathered a lot of attention in new media.
- What have you done so far pre-launch to get the game out there?
We focus a lot on new media and for a while you could daily find new gifs of what we were doing all over reddit and imgur. Come February we also released an alpha for free, with the nature of the game being viral this quickly became of a huge hit on youtube and Twitch – the coverage was amazing! We also woke up on April 1st and thought of a fun spoof that turned out to become one of the top 5 April fools marketing ploys of that year. After that we kept quiet of the game until just a week before release.
- What has the feedback been like from the gaming community?
The response has been good so far! The community seems to like it, youtubers seem to like it. We have around 350 000 sign-ups for the game and 200 000 wishlists on Steam. Just about every major youtuber has covered the game so far with the most viewed video reaching 5.5 million views. Pre-purchase have generated around $400 000 in sales during its two weeks.
- Why do you think it’s been so warmly welcomed?
It’s an amazing game. We have constantly been working with the feedback of our huge community in the back of the our head.
- With a start like this, where do you think the limit is?
We hope to make a stupid amount of cash so we can expand the company for the next game. We hope there is no limit, we’d like to see Landfall Games grow into a legendary company such as Blizzard.
- What’s the next step for Landfall Games?
After Clustertruck we are hiring some very talented people for our next game Totally Accurate Battle Simulator, which is already looking to be a much much much bigger hit than Clustertruck was. We are looking to release it sometime during summer 2017, preferably close the season finale of Game of Thrones. So if someone knows some crazy talented 3D artists, let us know 🙂 We could also probably need help answering emails…